Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

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    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    2 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    3 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film

Like New Again

Client:
BMW
  • Like New Again

    Like New Again

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    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    2 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    3 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    4 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    5 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    6 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film

Chance the Rapper x Backstreet Boys

Client:
Doritos
  • Chance the Rapper x Backstreet Boys

    This year, Doritos® added fire to classic Nacho Cheese to create new Doritos® Flamin’ Hot Nacho. So we turned up the heat on classic tracks in collaboration with Chance the Rapper to create one of Super Bowl LIII’s most shareable campaigns. Chance produced and recorded hot new remixes of iconic songs by Lionel Richie and the Backstreet Boys—yes, we all want it that that way—and paid homage to their original music videos with stunning visuals, hilarious cameos, and choreography by Grammy nominee Ryan Heffington. Doritos Flamin’ Hot Nacho. It’s the original, only #NowItsHot

    Released: February 2019

    Tags:
    San Francisco, Doritos, Film

It’s bubly!

Client:
bubly
  • It’s bubly!

    So is it bubly or Bublé?!

    With the help of Michael Bublé, bubly will become a household name (whichever way you pronounce it) during this year’s Super Bowl. The :30 commercial that saw Michael adding ‘é’ to all kinds of words, is quickly turning into a social phenomenon as thousands of people have taken to adding their very own ‘é’ to cans of bubly.

    Released: February 2019

    Tags:
    San Francisco, bubly, Film