Every year marketers line up to drop millions on the hope that their ads will stick out during the Super Bowl. And if they haven’t done their research, it’s an awfully big gamble. Do you know what your marketing is doing? Adobe can help.

Released: February 2016

Tags:

San Francisco, Adobe, Film

On January 30, 2016, at 7:25 p.m., just in time for Super Bowl 50, The Bay Lights were relit and became a permanent part of the western span of the Bay Bridge.

In partnership with ILLUMINATE, we created a 30-second video to celebrate the relighting and welcome back the iconic light sculpture. The entire commercial was created in-house at GS&P, including the music, logo, sound design, visuals and editing. “There is a lot of love for The Bay Lights project,” said PJ Koll, director of GS&P’s internal production studio. 

“The commercial … is not only respectful of The Bay Lights art but is a true love letter to the entire city of San Francisco,” said Ben Davis, founder and chief visionary officer of ILLUMINATE, the nonprofit presenting organization for The Bay Lights. 

Released: December 2015

Tags:

San Francisco, ILLUMINATE, Film

Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"

Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here. 

Released: February 2016

Tags:

San Francisco, Goodby Silverstein & Partners, Film

It's an idea that took us 100 years to think of. 

You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing. 

In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.

We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit. 

Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.

Read about it on Creativity, where it was named Ad of the Day. 

Released: March 2016

Tags:

San Francisco, California Milk Processors Board, Film