Summer On

Client:
BMW
  • Relativity

    Our first campaign for BMW, “Summer On,” explores Einstein’s relativity theory, which states that time isn’t absolute, but a function of speed. Therefore, the faster one moves, the slower one senses the passing of time. When brought to a brand level, the spot brings to life how a second inside a BMW is different than a second outside a BMW. The voiceover explains how the miracle of summer happens, and the math behind it: Only 93 days. Or 8 million seconds. 

    Released: June 2018

    Tags:
    San Francisco, BMW , Film

NFL Media

Client:
NFL Network
  • NFL Media

    NFL Media

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    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

     

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    2 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    3 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film
  • NFL Media

    NFL Media

    4 of 4
    Prev Next

    To help NFL Media kick off the upcoming football season, we created campaigns for three distinct NFL properties: Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.

    “Waladoo” follows a conservationist, Elliott, who is incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo (a bird species we just made up). While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.

    NFL GameDay Morning has become a staple of Sunday morning tradition to wake up early and start the day of football ahead. “Sunrise” focuses on a dad waking his young son up in the morning to share with him a beautiful sight and moment in what’s surely to become a Sunday ritual for both of them.

    We know playing in the NFL is hard, but playing fantasy football should not be. With the help of NFL superstars Todd Gurley and Derek Carr, “Tackle” and “White Board” show us just how difficult the NFL is, especially when compared to the ease of fantasy football.

    Released: August 2018

    Tags:
    San Francisco, NFL Network , Film

Heaping Cup

Client:
NFL Network
  • Heaping Cup

    Every NFL Sunday, NFL GameDay Morning is the first and only place to get authentic, up-to-the-minute NFL news coverage, starting at 9:00 a.m. (ET) on NFL Network. Its team of personalities – Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin – have become a part of the Sunday morning tradition for millions of viewers to wake up early and start the day of football ahead. For the 2018 campaign, we put a new twist on the old classic coffee commercials, positioning NFL GameDay Morning as an exciting reason to get out of bed and an incredible way to start your day with this spot, “Heaping Cup.”

    Released: October 2018

    Tags:
    San Francisco, NFL Network , Film

The Remarkable Journey of the All-New BMW X5

Client:
BMW
  • The Remarkable Journey of the All-New BMW X5

    How do you transport the all-new BMW X5 from the factory in South Carolina to the stage of the LA auto show? You drive.

    While every other car maker transports their brand-new models to auto shows in carriers, we took a different route and drove the all-new BMW X5 for nearly 3,000 miles across 11 states, taking as few detours as possible. The 10-day journey started at the BMW’s factory in Spartanburg, South Carolina, and headed west directly to the LA Auto Show. When we finally got there, BMW’s CEO, Bernhard Kuhnt, drove the dirty vehicle onto the stage—a move that surprised an audience used to seeing only the shiniest cars.

    During the trip we challenged the X5 with all sorts of obstacles and real events, including an unexpected way to cross the Mississippi River, a real-life demolition derby in Tennessee, cornfields, ranches, public events and a high school football game in Texas. To ensure the authenticity of the journey, we captured every scene in real locations found along the way, including all the people and animals shown. No actors were ever cast. The result is the ultimate portrait of the X5’s capabilities and a beautiful picture of America’s heartland.

     

    Released: December 2018

    Tags:
    San Francisco, BMW , Film