Like New Again

Client:
BMW
  • Like New Again

    Like New Again

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    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    2 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    3 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    4 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    5 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    6 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film

Chance the Rapper x Backstreet Boys

Client:
Doritos
  • Chance the Rapper x Backstreet Boys

    This year, Doritos® added fire to classic Nacho Cheese to create new Doritos® Flamin’ Hot Nacho. So we turned up the heat on classic tracks in collaboration with Chance the Rapper to create one of Super Bowl LIII’s most shareable campaigns. Chance produced and recorded hot new remixes of iconic songs by Lionel Richie and the Backstreet Boys—yes, we all want it that that way—and paid homage to their original music videos with stunning visuals, hilarious cameos, and choreography by Grammy nominee Ryan Heffington. Doritos Flamin’ Hot Nacho. It’s the original, only #NowItsHot

    Released: February 2019

    Tags:
    San Francisco, Doritos, Film

It’s bubly!

Client:
bubly
  • It’s bubly!

    So is it bubly or Bublé?!

    With the help of Michael Bublé, bubly will become a household name (whichever way you pronounce it) during this year’s Super Bowl. The :30 commercial that saw Michael adding ‘é’ to all kinds of words, is quickly turning into a social phenomenon as thousands of people have taken to adding their very own ‘é’ to cans of bubly.

    Released: February 2019

    Tags:
    San Francisco, bubly, Film

Zanardi: Human Meets Machine

Client:
BMW
  • Zanardi: Human Meets Machine

    The Rolex 24 Hours of Daytona marked the exciting kickoff to BMW Motorsport’s racing season in North America. But this year was special.

    This year Italian racing legend Alex Zanardi joined BMW to race the #24 BMW M8 GTE in the famed 24-hour endurance race. Zanardi lost both of his legs in a CART crash in 2001. He would race again with prosthetic legs, but found them inadequate for long-term usage required in endurance racing. In order for Zanardi to race on a team with three other drivers, BMW leveraged their engineering expertise and built a one-of-a-kind steering wheel that made steering, shifting, and controlling the throttle possible using only his hands and a unique lever to break and downshift through turns. 

    Returning for one race before training for the 2020 Paralympics in Tokyo, we jumped at the opportunity to honor Zanardi for the inspiration he is, and the engineering that went into making this possible with this film: We wanted to showcase Zanardi’s inspirational return and the BMW technology that made it possible, and champion them each as the ultimate inspiration and the Ultimate Driving Machine. This marks the first work from Matt Edwards and Wes Phelan, our newest Creative Directors.

    Released: February 2019

    Tags:
    San Francisco, BMW , Film