Icelandic Vikings | We Will Rock You

Client:
Ram Truck Brand
  • “Icelandic Vikings | We Will Rock You”

    Our Ram “Icelandic Vikings | We Will Rock You” Super Bowl spot humorously pays tribute to the setting of this year’s big game, Minneapolis. The Ram Truck Brand fittingly enlists the help of Icelandic Vikings, thought to be some of the first European settlers in Minnesota, to showcase the all-new 2019 Ram 1500 Limited – a truck built to take on anything that comes its way.

    “Icelandic Vikings” is set to an up-tempo cut of “We Will Rock You,” a version of Queen’s ultimate stadium song that was originally recorded in 1977 by the BBC, and follows the epic adventures of the Vikings’ longship being towed across land by the Ram 1500 Limited before the ship tows the truck across the ocean. The spot was filmed in Iceland to ensure authenticity, given the country’s natural and heroic scenery, which was complimented by its low light and frigid look. Director Joe Pytka, a renowned director of many well-known Super Bowl television spots, captured a picture-perfect cinematic adventure to bring this story to life.  

     

     

    Released: February 2018

    Tags:
    San Francisco, Ram Truck Brand, Film

Two Gals Join the Two Guys

Client:
SONIC Drive-In
  • Big Names

    Big Names

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    For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

    First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

    The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

    Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

     

    Released: March 2018

    Tags:
    San Francisco, SONIC Drive-In, Film
  • Getting Away with It

    Getting Away with It

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    For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

    First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

    The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

    Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

    Released: March 2018

    Tags:
    San Francisco, SONIC Drive-In, Film

Get Together Already

Client:
Tostitos
  • Pep Talk

    Pep Talk

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Wise Man

    Wise Man

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Variety

    Variety

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Friendchip

    Friendchip

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social

Summer On

Client:
BMW
  • Relativity

    Our first campaign for BMW, “Summer On,” explores Einstein’s relativity theory, which states that time isn’t absolute, but a function of speed. Therefore, the faster one moves, the slower one senses the passing of time. When brought to a brand level, the spot brings to life how a second inside a BMW is different than a second outside a BMW. The voiceover explains how the miracle of summer happens, and the math behind it: Only 93 days. Or 8 million seconds. 

    Released: June 2018

    Tags:
    San Francisco, BMW , Film