If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji.
The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.
Released: October 2015
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San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design
