Truth Sleuths

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: November 2013

Tags:

San Francisco, Design