The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.
The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.
In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.
Here's what the media had to say about the campaign:
For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times
Released: November 2013
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San Francisco, Design