Magic Remote

Client:
Comcast/XFINITY
  • “Wedding”

    “Wedding”

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    Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

    So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

    Released: December 2017

    Tags:
    San Francisco, Comcast/XFINITY, Social
  • “Piano”

    “Piano”

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    Prev Next

    Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

    So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

    Released: December 2017

    Tags:
    San Francisco, Comcast/XFINITY, Social
  • “Marbles”

    “Marbles”

    3 of 3
    Prev Next

    Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

    So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

     

    Released: December 2017

    Tags:
    San Francisco, Comcast/XFINITY, Social

When It’s On, It’s On.

Client:
NFL Network
  • Miracle of Life

    Miracle of Life

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    When it’s on. It’s on. 

    NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

    The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

    “Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

    Released: August 2017

    Tags:
    San Francisco, NFL Network , Film
  • Conference Call

    Conference Call

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    Prev Next

    When it’s on. It’s on. 

    NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

    The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

    “Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

     

    Released: August 2017

    Tags:
    San Francisco, NFL Network , Film

Two Gals Join the Two Guys

Client:
SONIC Drive-In
  • Big Names

    Big Names

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    For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

    First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

    The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

    Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

     

    Released: March 2018

    Tags:
    San Francisco, SONIC Drive-In, Film
  • Getting Away with It

    Getting Away with It

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    For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

    First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

    The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

    Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

    Released: March 2018

    Tags:
    San Francisco, SONIC Drive-In, Film

Icelandic Vikings | We Will Rock You

Client:
Ram Truck Brand
  • “Icelandic Vikings | We Will Rock You”

    Our Ram “Icelandic Vikings | We Will Rock You” Super Bowl spot humorously pays tribute to the setting of this year’s big game, Minneapolis. The Ram Truck Brand fittingly enlists the help of Icelandic Vikings, thought to be some of the first European settlers in Minnesota, to showcase the all-new 2019 Ram 1500 Limited – a truck built to take on anything that comes its way.

    “Icelandic Vikings” is set to an up-tempo cut of “We Will Rock You,” a version of Queen’s ultimate stadium song that was originally recorded in 1977 by the BBC, and follows the epic adventures of the Vikings’ longship being towed across land by the Ram 1500 Limited before the ship tows the truck across the ocean. The spot was filmed in Iceland to ensure authenticity, given the country’s natural and heroic scenery, which was complimented by its low light and frigid look. Director Joe Pytka, a renowned director of many well-known Super Bowl television spots, captured a picture-perfect cinematic adventure to bring this story to life.  

     

     

    Released: February 2018

    Tags:
    San Francisco, Ram Truck Brand, Film