At a time when the future is more uncertain than ever, HP knows that there’s one group of people who have the power to change it for the better. HP’s new film, Madam President, features four young people who share their vision for the future. Many people won’t recognize the stars of the film, and that’s exactly the point. Instead of casting well-known influencers, HP decided to feature real young people who are effecting real change in the world. Set to a remake of the popular song, “You Get What You Give,” the film follows each of the young people through a futuristic time where they reform education, remove microplastics from the ocean, reverse climate change and even become the president of the United States. 

Released: November 2020

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San Francisco, HP

With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches.

But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs.

Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

Released: September 2020

Tags:

San Francisco, Truly

With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

Released: September 2020

Tags:

San Francisco, Truly

With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

Released: September 2020

Tags:

San Francisco, Truly

With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

Released: September 2020

Tags:

San Francisco, Truly

With New York Fashion Week 2020 taking place virtually, style icons everywhere are watching the runway from their couches. 

But we already know what’s trending this year—comfort. So we partnered with our client Truly Hard Seltzer to design a line of Couch Couture. There are four unique sweat sets inspired by the Truly Berry, Citrus, Tropical and Lemonade Mix Packs. 

Now fans can shop while they sip at home and match their favorite flavors in vibrant, head-to-toe gradients.

Released: September 2020

Tags:

San Francisco, Truly

Anyone who’s eaten Cheetos has ended up with the cheesy, messy orange ‘Cheetle’ dust all over their fingers. Until they’ve licked them clean, they can’t do much at all­­ – let alone touch anything. But what if someone discovered this could get them out of the very things they don’t want to do?

That’s the basis of this year’s Cheetos Super Bowl commercial: in which an unsuspecting guy discovers an unexpected super-power. The spot officially launches Cheetos Popcorn into the world and stars rap-legend – and our Bay Area neighbor – MC Hammer and his iconic catchphrase: ‘U Can’t Touch This.’

Ever wanted to get out of work the day after Super Bowl Sunday? Cheetos Popcorn is your perfect excuse.

Released: January 2020

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San Francisco, Cheetos

A lot has changed in the restaurant business lately—including how it makes commercials.

When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

Released: April 2020

Tags:

San Francisco, Panera

A lot has changed in the restaurant business lately—including how it makes commercials.

When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

Released: April 2020

Tags:

San Francisco, Panera

A lot has changed in the restaurant business lately—including how it makes commercials.

When Panera wanted to highlight their delivery service as an option through which homebound customers might still get fresh food, they wanted to show the human side of delivery. Faced with limited production capabilities caused by the coronavirus, Goodby Silverstein & Partners came up with an idea: have the drivers shoot the commercials themselves.

Largely unscripted and shot entirely on drivers’ smartphones, these heartfelt editorials feature drivers offering words of encouragement like these: “Stay safe. Stay inside. And I’ll bring dinner for you.” Set to emotional music and mixed with driving footage shot through drivers’ windshields, the videos present a personal message of hope from a group of professionals who are often ignored.

GS&P’s in-house production group shot the commercials around the country in fewer than five days. 

Released: April 2020

Tags:

San Francisco, Panera