Lunchabuild This

Client:
Lunchables
  • Lunchabuild This

    1 of 5
    Prev Next

    Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

    To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

    Released: September 2022

    Tags:
    San Francisco, Lunchables
  • Lunchabuild This

    2 of 5
    Prev Next

    Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

    To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

    Released: September 2022

    Tags:
    San Francisco, Lunchables
  • Lunchabuild This

    3 of 5
    Prev Next

    Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

    To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

    Released: September 2022

    Tags:
    San Francisco, Lunchables
  • Lunchabuild This

    4 of 5
    Prev Next

    Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

    To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

    Released: September 2022

    Tags:
    San Francisco, Lunchables
  • Lunchabuild This

    5 of 5
    Prev Next

    Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

    To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

    Released: September 2022

    Tags:
    San Francisco, Lunchables

Your Kids Will Never Know

Client:
Capri Sun
  • Your Kids Will Never Know

    Kids don’t want to hear about less sugar. So when Capri Sun wanted to launch their new formula with 40% less sugar (on average), but still the great taste kids love, we asked: do they even have to know? This campaign brings that question to life with a steamy, juicy, and totally fake romance novel. With tight pants, glistening muscles, and just enough cringe to ward off the kids, we’re able to hide the less sugar message from them and give it directly to the parents. Accompanied by a saxophone serenade, naturally. Directed by The Giraffe Sisters, this is the inaugural project from GS&P’s own RESIDENCE, a director-in-residence program giving opportunities to underrepresented voices.

    Released: September 2022

    Tags:
    Capri Sun

Break Free TV

Client:
Capri Sun
  • Break Free TV

    Break Free TV

    1 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.

    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

     

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    2 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    3 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    4 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun
  • Break Free TV

    Break Free TV

    5 of 5
    Prev Next

    Between schoolwork, homework and a plethora of extracurricular activities, kids need time off from making sense. Enter Break Free TV: A show that aims to help busy kids sip back and enjoy a little nonsense.


    We created the irreverent 5-part mini-show with London-based animation studio, Blinkink. Much like Love, Death + Robots (which Blinkink have worked on), no two episodes are the same, in both storyline and medium. Animation Director James Papper brought various animators together to create Break Free TV, who have worked across Adult Swim, Fantastic Mr Fox, Isle of Dogs, music videos for Drake and more. Grab a Capri Sun and get sucked into the weirdness.

    Released: July 2022

    Tags:
    San Francisco, Capri Sun

You've Evolved

Client:
Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    1 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    2 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    3 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    4 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky