Lucky Bags

Client:
Tostitos
  • Lucky Bags

    Lucky Bags

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    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Ravens

    Lucky Bags: Ravens

    2 of 4
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    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Steelers

    Lucky Bags: Steelers

    3 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Texans

    Lucky Bags: Texans

    4 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos

When It’s On, It’s On.

Client:
NFL Network
  • Miracle of Life

    Miracle of Life

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    When it’s on. It’s on. 

    NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

    The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

    “Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

    Released: August 2017

    Tags:
    San Francisco, NFL Network , Film
  • Conference Call

    Conference Call

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    Prev Next

    When it’s on. It’s on. 

    NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

    The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

    “Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

     

    Released: August 2017

    Tags:
    San Francisco, NFL Network , Film

Why Did She?

Client:
Gradifi
  • Why Did She?

    Why Did She?

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film
  • Sophie

    Sophie

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film

Future of Awesome

Client:
Comcast/XFINITY
  • The Joneses

    The Joneses

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    XFINITY continues its “future of awesome” brand story with two new spots for XFINITY xFi, both directed by O Positive’s Jim Jenkins, and lensed by Jeff Cronenweth.  

    “The Joneses” heralds the arrival of Gig speed Internet — with speeds so awesome every customer thinks they’ve finally got one up on their neighbors.

    And in “Dinnertime,” awesome is one of the newer xFi features that finally gives moms and dads what they've been wanting for years: the ability to pause WiFi and connect with their families at the dinner table. 

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • Dinnertime

    Dinnertime

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    XFINITY continues its “future of awesome” brand story with two new spots for XFINITY xFi, both directed by O Positive’s Jim Jenkins, and lensed by Jeff Cronenweth.  

    “The Joneses” heralds the arrival of Gig speed Internet — with speeds so awesome every customer thinks they’ve finally got one up on their neighbors.

    And in “Dinnertime,” awesome is one of the newer xFi features that finally gives moms and dads what they've been wanting for years: the ability to pause WiFi and connect with their families at the dinner table. 

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film