LiMu Emu and Doug

Client:
Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

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    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

    2 of 3
    Prev Next

    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

    3 of 3
    Prev Next

    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual

Chance the Rapper x Lionel Richie

Client:
Doritos
  • Chance the Rapper x Lionel Richie

    Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

    Released: March 2019

    Tags:
    San Francisco, Doritos

Lessons in HerStory

Client:
Daughters of the Evolution
  • Lessons in HerStory

    Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820­–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.

    Released: March 2019

    Tags:
    San Francisco

More Than Ok

Client:
Pepsi
  • More Than Ok

    Super Bowl LIII isn’t the only thing invading Atlanta this February. That’s because Pepsi has pulled up in Coca-Cola’s hometown ready to confront one of life’s most pressing questions—Is Pepsi OK?

    With a Super Bowl spot starring Steve Carell, Cardi B, and Atlanta icon Lil Jon, Pepsi will take the question head on to prove it’s more than okay. It’s OKAAAY! Or Okurrr! Or... well, Steve Carell is still working his own catchphrase out.

    Released: February 2019

    Tags:
    San Francisco, Pepsi, Film