Like New Again

Client:
BMW
  • Like New Again

    Like New Again

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    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    2 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    3 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    4 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    5 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film
  • Like New Again

    Like New Again

    6 of 6
    Prev Next

    To demonstrate how certified pre-owned BMW vehicles run like new, we introduced a campaign for BMW featuring only used creative -- TV spots, radio ads, billboards and digital banners that were originally used to advertise the vehicles when new. The idea is to use the same ads made for new BMWs years ago, now refurbished to sell the same model as certified pre-owned.

    In creating the campaign, we went through years of BMW commercials from other agencies in the US and globally, going back to 2013—since five years is the oldest BMW Certified vehicle people can buy. The only thing that’s new is the branding of their pre-owned program, which has been renamed as BMW Certified, with the tagline “Like New Again.” Each spot also gets a new voiceover by Chris Pine, who comments on the age of the spot or even how great his younger self sounds.

    It’s probably the first time in history an advertising agency has fought to use the work made by the previous agency, resulting in an audacious campaign that’s literally years in the making.

    Released: January 2019

    Tags:
    San Francisco, BMW , Film

Stop Living with AT&T

Client:
Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

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    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    2 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    3 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    4 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY

LiMu Emu and Doug

Client:
Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

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    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

    2 of 3
    Prev Next

    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

    3 of 3
    Prev Next

    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual

Chance the Rapper x Backstreet Boys

Client:
Doritos
  • Chance the Rapper x Backstreet Boys

    This year, Doritos® added fire to classic Nacho Cheese to create new Doritos® Flamin’ Hot Nacho. So we turned up the heat on classic tracks in collaboration with Chance the Rapper to create one of Super Bowl LIII’s most shareable campaigns. Chance produced and recorded hot new remixes of iconic songs by Lionel Richie and the Backstreet Boys—yes, we all want it that that way—and paid homage to their original music videos with stunning visuals, hilarious cameos, and choreography by Grammy nominee Ryan Heffington. Doritos Flamin’ Hot Nacho. It’s the original, only #NowItsHot

    Released: February 2019

    Tags:
    San Francisco, Doritos, Film