Let's Learn to Ride Again

Client:
Specialized
  • Let's Learn to Ride Again

    Let's Learn to Ride Again

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    We all learned to ride bikes as children. But before adulthood most people stopped. They lost the thrill, found other ways to get around, or felt cycling was only for hardcore riders like Rich Silverstein.

    But as cities around the world begin to rethink transportation for the future, Turbo electric bikes have the power to be at the forefront of the movement. On a Turbo you can ride faster, farther and for longer than ever before, making it a legitimate transport alternative.

    So we created a campaign entirely in-house to celebrate all the benefits of riding Turbo, encouraging everyone to get back on bikes. We invite people to recapture the thrill of cycling, and even call out Donald Trump on a need to fight climate change, ending the film with a rallying cry to the world, “Let’s learn to ride again”.

    Released: May 2020

    Tags:
    San Francisco, Specialized
  • Let's Learn to Ride Again

    2 of 4
    Prev Next

    We all learned to ride bikes as children. But before adulthood most people stopped. They lost the thrill, found other ways to get around, or felt cycling was only for hardcore riders like Rich Silverstein.

    But as cities around the world begin to rethink transportation for the future, Turbo electric bikes have the power to be at the forefront of the movement. On a Turbo you can ride faster, farther and for longer than ever before, making it a legitimate transport alternative.

    So we created a campaign entirely in-house to celebrate all the benefits of riding Turbo, encouraging everyone to get back on bikes. We invite people to recapture the thrill of cycling, and even call out Donald Trump on a need to fight climate change, ending the film with a rallying cry to the world, “Let’s learn to ride again”.

    Released: May 2020

    Tags:
    San Francisco, Specialized
  • Let's Learn to Ride Again

    3 of 4
    Prev Next

    We all learned to ride bikes as children. But before adulthood most people stopped. They lost the thrill, found other ways to get around, or felt cycling was only for hardcore riders like Rich Silverstein.

    But as cities around the world begin to rethink transportation for the future, Turbo electric bikes have the power to be at the forefront of the movement. On a Turbo you can ride faster, farther and for longer than ever before, making it a legitimate transport alternative.

    So we created a campaign entirely in-house to celebrate all the benefits of riding Turbo, encouraging everyone to get back on bikes. We invite people to recapture the thrill of cycling, and even call out Donald Trump on a need to fight climate change, ending the film with a rallying cry to the world, “Let’s learn to ride again”.

    Released: May 2020

    Tags:
    San Francisco, Specialized
  • Let's Learn to Ride Again

    4 of 4
    Prev Next

    We all learned to ride bikes as children. But before adulthood most people stopped. They lost the thrill, found other ways to get around, or felt cycling was only for hardcore riders like Rich Silverstein. 

    But as cities around the world begin to rethink transportation for the future, Turbo electric bikes have the power to be at the forefront of the movement. On a Turbo you can ride faster, farther and for longer than ever before, making it a legitimate transport alternative. 

    So we created a campaign entirely in-house to celebrate all the benefits of riding Turbo, encouraging everyone to get back on bikes. We invite people to recapture the thrill of cycling, and even call out Donald Trump on a need to fight climate change, ending the film with a rallying cry to the world, “Let’s learn to ride again”.

    Released: May 2020

    Tags:
    San Francisco, Specialized

Not a Crime

Client:
Courageous Conversation Global Foundation
  • Not a Crime

    In the wake of the news of the murder of Ahmaud Arbery—a 25-year-old black man who was killed in Georgia on February 23 by two white men while jogging— we partnered with Courageous Conversation Global Foundation (CCGF) to create a film addressing the unresolved issue of systemic racism. It’s made in honor the memories of Ahmaud, Breonna, Trayvon, Philando, Sandra, Eric, and too many others that brutally lost their lives for no reason at all. Rest in peace to all of them. #JusticeForAhmaudArbery #RunWithAhmaud #BlackLivesMatter #NotAGun

    Visit notagun.org to help end these racist killings.

    Released: May 2020

    Tags:
    San Francisco, Courageous Conversation Global Foundation

Your Cousin From Boston

Client:
Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

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    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that. 

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for. 

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam. 

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

    2 of 3
    Prev Next

    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that. 

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for. 

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam. 

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

    3 of 3
    Prev Next

    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that.

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for.

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam.

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams

SF Shields

Client:
SF Shields
  • SF Shields

    Developed by GS&P Labs, SF Shields aims to show appreciation for San Francisco healthcare workers using the one thing they see every day: PPE face shields. Hopeful and inspirational chalk drawings were sourced from sidewalks across SF, which were then photographed, vectorized and 3D-printed onto personal protective equipment. An initial batch of SF Shields has been donated to hospitals across the city, but schematic files and instructions are available on SFShields.com for those able to 3D print more. The site also allows visitors to submit a photo of their own chalk art, which will then be turned into a file for future 3D printing.

    Released: May 2020

    Tags:
    San Francisco