Innovate or Die

  • Innovate or Die

    Frito-Lay and Goodby Silverstein & Partners have endured a decade-plus relationship, a rarity in today’s business environment. Throughout that time they’ve achieved a number of firsts. From being the first to put consumer generated ads on the Super Bowl to a museum dedicated to Cheetos to this year’s big game ad debuting the first TV ad you could “snap” for free product via SnapChat. Learn from Frito-Lay’s CMO and GS&P’s CCO at the Cannes Lions June 21-25, 2021 on how they achieve the never-been-done-before year-after-year. Visit to learn more.

    Released: June 2021

    San Francisco

BMW AI Art Car

  • BMW AI Art Car

    Witness the evolution of artistic expression as 900 years of art collides with artificial intelligence on the elegant surface of the BMW 8 Series Gran Coupe. GS&P and BMW present The Ultimate AI Masterpiece.

    Released: May 2021

    San Francisco, BMW

Good Apart. Better Together.

  • Good Apart. Better Together.

    Just in time for Super Bowl, Tostitos has launched its newest flavor combination: Tostitos Strips and Avocado Salsa. Like so many things in life, they’re good apart ­– but even better together. So, who better to announce this incredible new pairing than one of pop-culture’s most unexpected (and amazing) duos: Snoop Dogg and Martha Stewart.

    In the spot, the two stars fight for screen time to promote their respective products – whipping back and forth between Snoop’s dark and moody music video set and Martha’s sun-kissed outdoor entertaining area. That is, until Snoop is lured into trying the ‘green stuff’ that Martha’s so expertly prepared.

    Released: January 2020

    San Francisco, Tostitos

Your Cousin From Boston Gets Vaccinated

Samuel Adams
  • Your Cousin From Boston Gets Vaccinated

    Your Cousin From Boston isn't the brightest bulb in the shed. But even he's getting vaccinated against COVID-19! Our new work for Samuel Adams might just be the first comedy vaccine spot on air, envisioning a not-too-distant future where we can gather safely in bars with friends for some "indoor beers." Don't miss your shot!


    Released: April 2021

    San Francisco, Samuel Adams