Independents on 5th: Shoppable Holiday Windows
For many people holiday shopping means trips to big-box stores and algorithm-based online retailers. Every year, it’s getting harder and harder for small businesses to compete and for consumers to find unique, thoughtful gifts.
GS&P partnered with PayPal to identify five small businesses that offer unique gifts and have socially conscious missions. Then we brought them to holiday retail’s biggest stage: Fifth Avenue in New York City, where thousands of tourists flock to each holiday season to see the elaborate window displays of traditional department stores. This year, however, those tourists were treated to five fully shoppable holiday windows that were every bit as dazzling as those of their big-box counterparts. Small business got a boost, and holiday shopping got a lot more interesting.
Released: December 2019
Last year saw the busiest Thanksgiving ever—54.3 million Americans traveled to see family and friends.
To celebrate this idea of reconnecting for the holidays, we brought two of the most iconic friends in film history back together—E.T. and Elliott—for Comcast NBCUniversal, Comcast/Xfinity and Sky TV.
In this holiday short-story film, E.T. returns to Earth and joins Elliott’s modern day family on their adventures—sledding, scarfing down cupcakes and discovering all the technology that’s changed since E.T.’s first visit 37 years ago.
Directed by Lance Acord and edited by two-time Oscar winner Kirk Baxter, the film features over 30 Easter eggs in the form of props, wardrobe references and callbacks to iconic moments for E.T. fans to discover each time they watch it. A number of these Easter eggs were custom-created by social influencers who then shared the project with their own fans.
Released: December 2019
In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?”
The launch spot shows how technology affects how we see ourselves and our world. It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real? Let’s get it back.”
Released: October 2019
How do you create an advertising campaign for a generation that can’t stand advertising?
You make an anti-ad.
No logos. No branding. We don’t even use the word “Doritos.” Crazy right? Truth is: Doritos is such an iconic brand, we don’t need to name it for you to crave it. So we ditched the product plugs and crafted Frito-Lay’s first ever “brandless” commercial directed by music video maestro Dave Meyers. Then we deleted logos from our social media channels, outdoor ads, website, and even pulled off a live MTV Video Music Awards integration—all without ever using the name or showing a bag. Special thanks to our amazing clients at [DELETED].
Released: August 2019