Icelandic Vikings | We Will Rock You

Client:
Ram Truck Brand
  • “Icelandic Vikings | We Will Rock You”

    Our Ram “Icelandic Vikings | We Will Rock You” Super Bowl spot humorously pays tribute to the setting of this year’s big game, Minneapolis. The Ram Truck Brand fittingly enlists the help of Icelandic Vikings, thought to be some of the first European settlers in Minnesota, to showcase the all-new 2019 Ram 1500 Limited – a truck built to take on anything that comes its way.

    “Icelandic Vikings” is set to an up-tempo cut of “We Will Rock You,” a version of Queen’s ultimate stadium song that was originally recorded in 1977 by the BBC, and follows the epic adventures of the Vikings’ longship being towed across land by the Ram 1500 Limited before the ship tows the truck across the ocean. The spot was filmed in Iceland to ensure authenticity, given the country’s natural and heroic scenery, which was complimented by its low light and frigid look. Director Joe Pytka, a renowned director of many well-known Super Bowl television spots, captured a picture-perfect cinematic adventure to bring this story to life.  

     

     

    Released: February 2018

    Tags:
    San Francisco, Ram Truck Brand, Film

Why Did She?

Client:
Gradifi
  • Why Did She?

    Why Did She?

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film
  • Sophie

    Sophie

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    Today our country owes more in student debt than it does in credit-card debt or car-loan debt. In fact, this generation owes more in student loans than any other generation in history. And Gradifi is here to help.

    Gradifi lets employers and former students pay off debt together. So companies are better able to attract and retain young talent, and students have someone to help them with their debt burdens. This spot reminds employees why students took on this debt in the first place when it says, “They did it to work for you.”

    The campaign includes a long-form film, a series of striking print ads, and TV and radio spots, all of which conclude with the same tagline: “Gradifi is gratitude.”

    Released: September 2017

    Tags:
    San Francisco, Gradifi , Film

Get Together Already

Client:
Tostitos
  • Pep Talk

    Pep Talk

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Wise Man

    Wise Man

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Variety

    Variety

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social
  • Friendchip

    Friendchip

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    Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”

    In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.

    The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”

    Released: March 2018

    Tags:
    San Francisco, Tostitos, Film, Social

Secret Screen

Client:
Comcast/XFINITY
  • Secret Screens

    With the World Cup taking place in Russia this year, Xfinity has decided to help fans sneakily watch the games during work hours. The Secret Screen is a specially engineered tablet hidden inside a notebook. To the naked eye, it appears to be nothing more than a paper-white digital screen, but when users put on their special polarized glasses, the live-stream of World Cup games from the Xfinity Stream app becomes visible. Secret Screens have been distributed to soccer fans across the country just in time for the World Cup, ensuring that they never miss a game.

    Released: July 2018

    Tags:
    San Francisco, Comcast/XFINITY