CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

Released: March 2017

Tags:

San Francisco, Cheetos

CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

Released: March 2017

Tags:

San Francisco, Cheetos

What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

Released: January 2018

Tags:

San Francisco, Tostitos, Interactive, Social

What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

Released: January 2018

Tags:

San Francisco, Tostitos, Interactive, Social

What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

Released: January 2018

Tags:

San Francisco, Tostitos, Interactive, Social

What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

Released: January 2018

Tags:

San Francisco, Tostitos, Interactive, Social

What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

Released: January 2018

Tags:

San Francisco, Tostitos, Interactive, Social

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: October 2013

Tags:

San Francisco, Design

The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

Here's what the media had to say about the campaign:

For Journalists Who Seek Out Hidden Things, a More Visible Brand
The New York Times

Released: November 2013

Tags:

San Francisco, Design