If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

Released: October 2015

Tags:

San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

Released: October 2015

Tags:

San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: February 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

Released: January 2017

Tags:

San Francisco, Tostitos

Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

Released: December 2017

Tags:

San Francisco, Comcast/XFINITY, Social

Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

Released: December 2017

Tags:

San Francisco, Comcast/XFINITY, Social

Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

Released: December 2017

Tags:

San Francisco, Comcast/XFINITY, Social

When it’s on. It’s on. 

NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

“Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

Released: August 2017

Tags:

San Francisco, NFL Network , Film

When it’s on. It’s on. 

NFL Network’s Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, the party is on and Game is on. So, for our inaugural campaign, “When it’s on. It’s on,” we set out to remind fans that nothing should get in the way of football.

The launch spot, “Miracle of Life,” tells the intimate story of a woman giving birth. All is right with the world until she realizes it’s Thursday night and the game is on. 

“Conference Call” opens up on a group of dejected office workers on a late-night call with their boss. They soon discover that the feeling in the room has less to do with the call and more to do with the Thursday Night Football game they’re watching on their phones.   

Released: August 2017

Tags:

San Francisco, NFL Network , Film