Lessons in HerStory

Client:
Daughters of the Evolution
  • Lessons in HerStory

    Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820­–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.

    Released: March 2019

    Tags:
    San Francisco

Stop Living with AT&T

Client:
Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

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    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    2 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    3 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • Stop Living with AT&T

    Stop Living with AT&T

    4 of 4
    Prev Next

    Living with AT&T is like living with a bad roommate. They’re slow, they never help out, and you end up working circles around them. You’re not sure when or how they got in your house. It feels as if you’ve known them your whole life. What you do know is that it’s high time they left. So we told people to stop living with AT&T already. Switch to Xfinity instead.

    Released: March 2019

    Tags:
    San Francisco, Comcast/XFINITY

The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

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    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print

Strength in Numbers

Client:
Golden State Warriors
  • Strength in Numbers

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    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    2 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    3 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    4 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    5 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

     

     

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    6 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors
  • Strength in Numbers

    7 of 7
    Prev Next

    On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

    Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

    Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

    Released: April 2019

    Tags:
    San Francisco, Golden State Warriors