Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820­–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.

Released: March 2019

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San Francisco

HP and Michel Gondry Reimagine the Holidays with “The 12 Days of Real Time”.

The average family spends over 250 hours on screens during the holidays. So we rewrote “The 12 Days of Christmas,” showing how HP can turn “teens-a-texting” and “lads-a-liking” into “boys-a-baking” and “kids-a-crafting.”

Released: November 2019

Tags:

San Francisco, HP

HP also partnered with artists to make over 250 hours of printable activities at hp.com/getreal—like exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.

Released: November 2019

Tags:

San Francisco, HP

BMW takes us on a journey through the automaker’s unparalleled legacy of innovation. The premium automaker has been driving future car technologies, from the first electric BMW ever built to the electric vehicles of the future, for the last 100 years.

Directed by Mark Jenkinson, the ad showcases the innovative spirit of the brand while posing the question “Are we there yet?” without answering it. Instead the spot concludes with the line “Not every journey has an end,” showcasing BMW’s iterative philosophy; they will always keep innovating the Ultimate Driving Machine.

The story begins in 1972 with a field test of the first fully electric BMW, the 1602 Elektro-Antrieb. We see the car pacing a group of runners as a team of BMW engineers is monitoring the battery. In the next scene, a few years have passed, and a reporter is on her way to witness the 1979 BMW M1 at a racetrack. Throughout the spot we get to see the revolutionary BMW Hydrogen 7 from 2005, a BMW-designed bobsled for Team USA, The first BMW Formula E race car and the brand-new electric concept vehicle, the BMW Vision M NEXT, among other innovations.

The spot is set to AC/DC’s rock classic “Thunderstruck” to further underline BMW’s legacy in electric—a journey that started way back in the ’70s.

Released: September 2019

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San Francisco, BMW

Every parent fears the thought of their kids watching something they shouldn’t be watching.

Xfinity Parental Controls were developed to prevent exactly that from happening.

And in a new social video series the brand proves the point, as young kids from Xfinity households are asked to explain the plots of movies meant for more mature audiences. Movies like Silence of the Lambs, 50 Shades of Gray, and Saw II.

There’s certainly enough content in the world that Parental Controls can keep out of tiny hands.

Released: August 2019

Tags:

San Francisco, Comcast/XFINITY

Every parent fears the thought of their kids watching something they shouldn’t be watching.

Xfinity Parental Controls were developed to prevent exactly that from happening.

And in a new social video series the brand proves the point, as young kids from Xfinity households are asked to explain the plots of movies meant for more mature audiences. Movies like Silence of the Lambs, 50 Shades of Gray, and Saw II.

There’s certainly enough content in the world that Parental Controls can keep out of tiny hands.

Released: August 2019

Tags:

San Francisco, Comcast/XFINITY

Every parent fears the thought of their kids watching something they shouldn’t be watching.

Xfinity Parental Controls were developed to prevent exactly that from happening.

And in a new social video series the brand proves the point, as young kids from Xfinity households are asked to explain the plots of movies meant for more mature audiences. Movies like Silence of the Lambs, 50 Shades of Gray, and Saw II.

There’s certainly enough content in the world that Parental Controls can keep out of tiny hands.

Released: August 2019

Tags:

San Francisco, Comcast/XFINITY