Heaping Cup

Client:
NFL Network
  • Heaping Cup

    Every NFL Sunday, NFL GameDay Morning is the first and only place to get authentic, up-to-the-minute NFL news coverage, starting at 9:00 a.m. (ET) on NFL Network. Its team of personalities – Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin – have become a part of the Sunday morning tradition for millions of viewers to wake up early and start the day of football ahead. For the 2018 campaign, we put a new twist on the old classic coffee commercials, positioning NFL GameDay Morning as an exciting reason to get out of bed and an incredible way to start your day with this spot, “Heaping Cup.”

    Released: October 2018

    Tags:
    San Francisco, NFL Network , Film

Project Dead Zone

Client:
Comcast/XFINITY
  • Project Dead Zone

    Project Dead Zone

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    One of the most talked-about movies this Halloween wasn’t in theaters; it was a first-of-its-kind live-interactive paranormal thriller from Xfinity—powered by xFi Pods.

    On October 16, with the help of an audience on Twitter, a team of paranormal investigators made their way through the largest haunted house in the US, the Winchester Mystery House in San Jose. But halfway through their journey, things suddenly went horribly, horribly wrong. The house appeared to become possessed. And one by one, the investigators went missing.

    Viewers lost it.

    #ProjectDeadZone garnered over 5 million views and still had Twitter buzzing days after it aired.

    Check out the full-length film here: https://youtu.be/JYGJgA9g9uw

    Released: October 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Project Dead Zone

    2 of 3
    Prev Next

    One of the most talked-about movies this Halloween wasn’t in theaters; it was a first-of-its-kind live-interactive paranormal thriller from Xfinity—powered by xFi Pods.

    On October 16, with the help of an audience on Twitter, a team of paranormal investigators made their way through the largest haunted house in the US, the Winchester Mystery House in San Jose. But halfway through their journey, things suddenly went horribly, horribly wrong. The house appeared to become possessed. And one by one, the investigators went missing.

    Viewers lost it.

    #ProjectDeadZone garnered over 5 million views and still had Twitter buzzing days after it aired.

    Check out the full-length film here: https://youtu.be/JYGJgA9g9uw

    Released: November 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Project Dead Zone

    3 of 3
    Prev Next

    One of the most talked-about movies this Halloween wasn’t in theaters; it was a first-of-its-kind live-interactive paranormal thriller from Xfinity—powered by xFi Pods.

    On October 16, with the help of an audience on Twitter, a team of paranormal investigators made their way through the largest haunted house in the US, the Winchester Mystery House in San Jose. But halfway through their journey, things suddenly went horribly, horribly wrong. The house appeared to become possessed. And one by one, the investigators went missing.

    Viewers lost it.

    #ProjectDeadZone garnered over 5 million views and still had Twitter buzzing days after it aired.

    Check out the full-length film here: https://youtu.be/JYGJgA9g9uw

    Released: November 2018

    Tags:
    San Francisco, Comcast/XFINITY

First Steps

Client:
Credit Karma
  • First Steps

    In our inaugural campaign for Credit Karma, our launch spot, “First Steps,” focuses on the ups and the downs that a young couple experiences in order to reach their financial goals. Narrated by Justin Theroux, the spot follows their progress from their initial struggles, to their minor setbacks, and their ultimate triumph as they work together to fix their finances with the help of Credit Karma. The integrated campaign will roll out through 2018 to include additional TV spots, social media videos, and radio. Rupert Sanders (Snow White and the Huntsman, Ghost in the Shell) directed the television spots.

    Released: November 2018

    Tags:
    Credit Karma

The Remarkable Journey of the All-New BMW X5

Client:
BMW
  • The Remarkable Journey of the All-New BMW X5

    How do you transport the all-new BMW X5 from the factory in South Carolina to the stage of the LA auto show? You drive.

    While every other car maker transports their brand-new models to auto shows in carriers, we took a different route and drove the all-new BMW X5 for nearly 3,000 miles across 11 states, taking as few detours as possible. The 10-day journey started at the BMW’s factory in Spartanburg, South Carolina, and headed west directly to the LA Auto Show. When we finally got there, BMW’s CEO, Bernhard Kuhnt, drove the dirty vehicle onto the stage—a move that surprised an audience used to seeing only the shiniest cars.

    During the trip we challenged the X5 with all sorts of obstacles and real events, including an unexpected way to cross the Mississippi River, a real-life demolition derby in Tennessee, cornfields, ranches, public events and a high school football game in Texas. To ensure the authenticity of the journey, we captured every scene in real locations found along the way, including all the people and animals shown. No actors were ever cast. The result is the ultimate portrait of the X5’s capabilities and a beautiful picture of America’s heartland.

     

    Released: December 2018

    Tags:
    San Francisco, BMW , Film