How Homemade is Made

Client:
Instacart
  • How Homemade is Made

    No one can deliver your mom’s homemade short ribs.

    That’s why Instacart just helps deliver the ingredients. Our new campaign for Instacart, “How Homemade is Made,” invites people to share love through food and celebrate the moments that only happen at home. “Your Mom’s Homemade Short Ribs” is a film, directed by award-winning director Ian Pons Jewell, that imagines a hypothetical world where “your mom’s homemade short ribs'' become famous overnight and are commercially produced for the masses. Sadly, by that point, they no longer look or taste like your mom’s short ribs. The film is accompanied by OOH, social and digital executions that all reinforce that the magic of a home cooked meal is made possible by Instacart.

    “We developed the ‘How Homemade is Made’ campaign to highlight how the traditional concepts of food, family and shared meals that we know consumers crave can not only live alongside modern technology, but actually be fueled by it,” said Rich Silverstein, co-founder and co-chairman of GS&P.

    Released: November 2021

    Tags:
    San Francisco, Instacart

Lunchabuilds

Client:
Lunchables
  • Lunchabuilds

    Lunchabuilds

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    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    2 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    3 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    4 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    5 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    6 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables

Calilujah!

Client:
Califia Farms
  • Calilujah!

    Calilujah! Words alone can’t describe the joy of sipping your first oatmilk latte. So we made a musical instead. Introducing our first work with Califia Farms, a plant milk musical featuring steamy baristas, synchronized strawberries and dancing donuts. To make our musical sing, we teamed up with directors Augustus Punch (who trained under Baz Luhrmann on Moulin Rouge), choreographer Jenny Griffin (who worked on The Greatest Showman) and the composers at Squeak E Clean Studios.

    Released: August 2021

    Tags:
    San Francisco, Califia Farms

Get Outta Here

Client:
Just Crack an Egg
  • Get Outta Here

    Get Outta Here

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    We recently teamed up with Kraft Heinz to let the world know microwaving eggs isn’t weird. It’s delicious. With a creative strategy developed through GS&P’s Brand Camp, our latest campaign, “Get Outta Here,” compares the new, but tough to fathom innovation of fast-microwaveable egg scrambles to other highly unfathomable inventions in history.

    Released: August 2021

    Tags:
    San Francisco
  • Get Outta Here

    Get Outta Here

    2 of 2
    Prev Next

    We recently teamed up with Kraft Heinz to let the world know microwaving eggs isn’t weird. It’s delicious. With a creative strategy developed through GS&P’s Brand Camp, our latest campaign, “Get Outta Here,” compares the new, but tough to fathom innovation of fast-microwaveable egg scrambles to other highly unfathomable inventions in history.

    Released: August 2021

    Tags:
    San Francisco