This campaign was developed for the Brady Campaign to End Gun Violence.  It ran widely, despite a miniscule media budget, largely because people found it so obvious in its appeal.  There was a kind of peaceful sanity implied by the absence of so many guns, dramatized by the simple possibility of what history might have been like without so many firearms.  

Released: February 2017

Tags:

San Francisco

This campaign was developed for the Brady Campaign to End Gun Violence.  It ran widely, despite a miniscule media budget, largely because people found it so obvious in its appeal.  There was a kind of peaceful sanity implied by the absence of so many guns, dramatized by the simple possibility of what history might have been like without so many firearms.  

Released: February 2017

Tags:

San Francisco

This campaign was developed for the Brady Campaign to End Gun Violence.  It ran widely, despite a miniscule media budget, largely because people found it so obvious in its appeal.  There was a kind of peaceful sanity implied by the absence of so many guns, dramatized by the simple possibility of what history might have been like without so many firearms.  

Released: February 2017

Tags:

San Francisco

As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to build the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth. 

Released: January 2017

Tags:

San Francisco, Golden Gate National Parks Conservancy, Interactive, Social

What if your Instagram feed was all around you as you walked through the city?

That’s the challenge GS&P LABS, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around you via augmented reality. Users can then spawn content from their favorite accounts and experience them like never before on street corners, down sidewalks and even within buildings.

Released: December 2017

Tags:

San Francisco, Interactive, Social

May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

Released: December 2016

Tags:

San Francisco, Golden Gate National Parks Conservancy, Print