Good Apart. Better Together.

Client:
Tostitos
  • Good Apart. Better Together.

    Just in time for Super Bowl, Tostitos has launched its newest flavor combination: Tostitos Strips and Avocado Salsa. Like so many things in life, they’re good apart ­– but even better together. So, who better to announce this incredible new pairing than one of pop-culture’s most unexpected (and amazing) duos: Snoop Dogg and Martha Stewart.

    In the spot, the two stars fight for screen time to promote their respective products – whipping back and forth between Snoop’s dark and moody music video set and Martha’s sun-kissed outdoor entertaining area. That is, until Snoop is lured into trying the ‘green stuff’ that Martha’s so expertly prepared.

    Released: January 2020

    Tags:
    San Francisco, Tostitos

Rich and Jeff Teach A Masterclass on Advertising and Creativity

Client:
MasterClass
  • Rich and Jeff Teach A Masterclass on Advertising and Creativity

    MasterClass​, the platform that makes it possible for anyone to learn from the best, have introduced a class series on advertising and creativity taught by our founders Jeff Goodby and Rich Silverstein. With over four decades of creating some of pop culture’s most iconic ads — including the Budweiser lizards, the ​E*Trade chimpanzee, and ‘got milk?’ — Jeff and Rich will share a behind-the-scenes look at their creative process, break down some of their best work and dive deep into how to look at the world through a creative lens. The series is a culmination of everything GS&P’s founders learned over 37 years in advertising, ​a field at the crossroads of storytelling, design, technology, and business. The hope is for participants to take away learnings that will help in presentations, pitches, job interviews or dazzling clients with a great idea. The series is available exclusively at MasterClass.com​.

     

    Released: January 2020

    Tags:
    San Francisco

Creativity for all

Client:
Adobe
  • Creativity for all

    Creativity for all

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    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe
  • Creativity for all

    Creativity for all

    2 of 2
    Prev Next

    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe

A Holiday Reunion

Client:
Comcast/XFINITY
  • A Holiday Reunion

    Last year saw the busiest Thanksgiving ever—54.3 million Americans traveled to see family and friends.

    To celebrate this idea of reconnecting for the holidays, we brought two of the most iconic friends in film history back together—E.T. and Elliott—for Comcast NBCUniversal, Comcast/Xfinity and Sky TV. 

    In this holiday short-story film, E.T. returns to Earth and joins Elliott’s modern day family on their adventures—sledding, scarfing down cupcakes and discovering all the technology that’s changed since E.T.’s first visit 37 years ago.

    Directed by Lance Acord and edited by two-time Oscar winner Kirk Baxter, the film features over 30 Easter eggs in the form of props, wardrobe references and callbacks to iconic moments for E.T. fans to discover each time they watch it. A number of these Easter eggs were custom-created by social influencers who then shared the project with their own fans. 

     

    Released: December 2019

    Tags:
    San Francisco, Comcast/XFINITY