Golden Gate Bridge’s 75th Anniversary

Client:
Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

     

    Released: December 2016

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Print

You've Evolved

Client:
Beyond Meat Jerky
  • You've Evolved

    You've Evolved

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    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    2 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    3 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky
  • You've Evolved

    You've Evolved

    4 of 4
    Prev Next

    Traditional beef jerky has a reputation of being stuck in the past. So when Beyond Meat called upon us to help launch their new plant-based jerky, we decided it was the perfect opportunity to take a walk down memory lane. Equal parts nostalgic, cringe-worthy, and funny, our spots—shot by Harold Einstein of DUMMY Films--are a welcome reminder that we’ve evolved. And so should our snacks.

    Released: May 2022

    Tags:
    San Francisco, Beyond Meat Jerky

Unbeatable Internet

Client:
Comcast/XFINITY
  • Unbeatable Internet

    What's it like having Xfinity Internet? We asked regular-guy Hollywood superstar Ed Helms, who through a series of absurd metaphors describes just how fast, powerful and secure it truly is.

    Whether he's riding a cheetah, firing space lasers, supplying Internet to hundreds of WiFi-loving clones or getting security tips from a former heavyweight champ, Ed Helms is able to become the Ed Ed wants Ed to be thanks to Internet that's made to do anything, so you can do anything.

    Released: May 2022

    Tags:
    San Francisco, Comcast/XFINITY