Golden Gate Bridge’s 75th Anniversary

Client:
Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

     

    Released: December 2016

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Print

Lessons in HerStory

Client:
Daughters of the Evolution
  • Lessons in HerStory

    Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820­–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.

    Released: March 2019

    Tags:
    San Francisco

The Slowskys

Client:
Comcast/XFINITY
  • The Slowskys

    The Slowskys

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    In 2006 the world met Bill and Karolyn Slowsky—two turtles obsessed with DSL Internet because of its slow, slow speeds.

    The Slowskys made it clear then that they wanted nothing to do with Comcast’s high-speed Internet or anything remotely fast. When their son, Bill Junior, was born, they even taught him that “fast” was a four-letter word.

    Well, now in 2019, everyone’s favorite spokes-turtle family is back, and this time they’re calling out Xfinity’s revamped customer experience. It’s fast. It’s easy. You can troubleshoot issues yourself. So you know Bill and Karolyn don’t like it. But their grown-up Millennial son, Bill Junior, couldn’t be a bigger fan. In fact, he’s an Xfinity customer.  

    In the new Xfinity Slowskys campaign, which launched on National Turtle Day, we witness Bill Junior embracing the fast lane, technology and life in the digital age. He constantly tries to convince his parents to switch to Xfinity to help make their lives easier. Spoiler alert: it won’t go well.  

    Released: June 2019

    Tags:
    San Francisco, Comcast/XFINITY
  • The Slowskys

    The Slowskys

    2 of 2
    Prev Next

    In 2006 the world met Bill and Karolyn Slowsky—two turtles obsessed with DSL Internet because of its slow, slow speeds.

    The Slowskys made it clear then that they wanted nothing to do with Comcast’s high-speed Internet or anything remotely fast. When their son, Bill Junior, was born, they even taught him that “fast” was a four-letter word.

    Well, now in 2019, everyone’s favorite spokes-turtle family is back, and this time they’re calling out Xfinity’s revamped customer experience. It’s fast. It’s easy. You can troubleshoot issues yourself. So you know Bill and Karolyn don’t like it. But their grown-up Millennial son, Bill Junior, couldn’t be a bigger fan. In fact, he’s an Xfinity customer.  

    In the new Xfinity Slowskys campaign, which launched on National Turtle Day, we witness Bill Junior embracing the fast lane, technology and life in the digital age. He constantly tries to convince his parents to switch to Xfinity to help make their lives easier. Spoiler alert: it won’t go well.  

    Released: June 2019

    Tags:
    San Francisco, Comcast/XFINITY