Golden Gate Bridge’s 75th Anniversary

Client:
Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

     

    Released: December 2016

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Print

Lunchabuilds

Client:
Lunchables
  • Lunchabuilds

    Lunchabuilds

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    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    2 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    3 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    4 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    5 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    6 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables

Calilujah!

Client:
Califia Farms
  • Calilujah!

    Calilujah! Words alone can’t describe the joy of sipping your first oatmilk latte. So we made a musical instead. Introducing our first work with Califia Farms, a plant milk musical featuring steamy baristas, synchronized strawberries and dancing donuts. To make our musical sing, we teamed up with directors Augustus Punch (who trained under Baz Luhrmann on Moulin Rouge), choreographer Jenny Griffin (who worked on The Greatest Showman) and the composers at Squeak E Clean Studios.

    Released: August 2021

    Tags:
    San Francisco, Califia Farms