Golden Gate Bridge’s 75th Anniversary

Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.


    Released: December 2016

    San Francisco, Golden Gate National Parks Conservancy, Print

Theme Song

  • Pepsi Theme Song

    To get NFL fans amped up for the upcoming season, Pepsi wanted to go big… and musical. So, we went into the NFL Films vault and dug out one of their classic songs, “The Equalizer” by Sam Spence

    This ode to football fandom stars a variety of NFL characters, from players like Antonio Brown, Luke Kuechly, and Dak Prescott, to personalities like Terry Bradshaw and Carolina Panthers mascot, Sir Purr. But the screaming, singing, beat-boxing, mean-muggin’ fans stole the show. 


    Released: October 2018

    Pepsi, Film

Heaping Cup

NFL Network
  • Heaping Cup

    Every NFL Sunday, NFL GameDay Morning is the first and only place to get authentic, up-to-the-minute NFL news coverage, starting at 9:00 a.m. (ET) on NFL Network. Its team of personalities – Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin – have become a part of the Sunday morning tradition for millions of viewers to wake up early and start the day of football ahead. For the 2018 campaign, we put a new twist on the old classic coffee commercials, positioning NFL GameDay Morning as an exciting reason to get out of bed and an incredible way to start your day with this spot, “Heaping Cup.”

    Released: October 2018

    San Francisco, NFL Network , Film