May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.
Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.
For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.
GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.
Released: December 2016
Released: January 2017
The course of true love never did run smooth.
It certainly doesn’t in this spot from Xfinity.
The 60-second TV commercial harks back to classic John Hughes movies and features the challenges of a wannabe Romeo sneaking into the bedroom window of his Juliet. But in a modern twist, our young teen is defeated by a vigilant father and his Xfinity xFi app that’s notified him when a new device has joined.
So a word of warning to future suitors- maybe leave your mobile phone in the car next time.
Released: August 2019
Lessons in HerStory
- Daughters of the Evolution
Timed with Women’s History Month, Daughters of the Evolution and GS&P introduced Lessons in Herstory, an app that uses augmented reality to celebrate stories of women typically omitted from history textbooks. When users open the app and scan an image of a male historical figure in A History of US, Book 5: Liberty for All? 1820–1860, the app unlocks a story of an important female historical figure from that same period. For example, when a user scans President Zachary Taylor, they will see an illustration and story of Cathay Williams, the first African American woman to enlist in the army (using a disguise and a pseudonym) during the Civil War, when women were prohibited from entering the military. The app currently features stories of 75 women from the 19th century and is available on the App Store.
Released: March 2019