Golden Gate Bridge’s 75th Anniversary

Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.


    Released: December 2016

    San Francisco, Golden Gate National Parks Conservancy, Print

Hearty Dippers

  • Hearty Dippers

    Surging inflation, climate change, the work-from-home/back-to-office divide—there are many things happening in the world today that could make us crack. Thanks to Tostitos, a broken chip in your dip won’t be one of them. 

    That’s because Tostitos has produced a chip designed to be an anchor of stability in an otherwise-upside-down world. Why? Tostitos Hearty Dippers are the brand’s sturdiest chip to date, and that means they won’t crack under the pressure of even the thickest dip. True, such sturdiness is not going to bring about world peace, but at least it makes for one less thing to worry about.

    We’re all about to crack. Your chips shouldn’t.

    Released: March 2023

    San Francisco, Tostitos

BMW XM Billboard

  • BMW XM Billboard

    BMW's most powerful vehicle ever just went from "top secret" to "impossible to miss". Check out the BMW XM's global debut on a 14,000 sq. ft. 3D billboard in Times Square.

    Released: September 2022

    San Francisco, BMW