Frozen Ice-T

Client:
SONIC Drive-In
  • Frozen Ice-T

    1 of 7
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    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    2 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    3 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    4 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    5 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    Frozen Ice-T

    6 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    Frozen Ice-T

    7 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social

Win What You See

Client:
Cheetos
  • Win What You See

    Win What You See

    1 of 6
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    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

     

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    2 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

     

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    3 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    4 of 6
    Prev Next

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    5 of 6
    Prev Next

     

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos
  • Win What You See

    Win What You See

    6 of 6
    Prev Next

     

    Inspired by the popular Cheetos Museum, we’re once again celebrating all the shapes that can be found in your Cheetos. This summer, you can “Win What You See.” That is, win a prize based on your Cheetos shape. 

    So if you find a Cheetos guitar, you could win your own electric guitar. See a Cheetos lobster, win a trip to Hawaii for a lobster feast. Plus Chester has a few mischievous prizes up his sleeve. See more at CheetosWinWhatYouSee.com.

    Released: July 2018

    Tags:
    San Francisco, Cheetos

Cheetos Betabrand

Client:
Cheetos
  • "Lapkin"

    "Lapkin"

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    CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

    Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

    Released: March 2017

    Tags:
    San Francisco, Cheetos
  • Cheetos Betabrand

    2 of 2
    Prev Next

    CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

    Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

    Released: March 2017

    Tags:
    San Francisco, Cheetos

Super Bowl Ads For All

Client:
Tostitos
  • Super Bowl Ads For All

    Super Bowl Ads For All

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    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    2 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    3 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    4 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    5 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social