Food & Wine Becomes Food & Milk

Client:
California Milk Processors Board
  • Food & Wine Becomes Food & Milk

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    Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

    Released: November 2017

    Tags:
    San Francisco, California Milk Processors Board, Print
  • Food & Wine Becomes Food & Milk

    2 of 2
    Prev Next

    Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

    Released: November 2017

    Tags:
    San Francisco, California Milk Processors Board, Print

GRAMAR

Client:
GS&P LABS
  • GRAMAR

    What if your Instagram feed was all around you as you walked through the city?

    That’s the challenge GS&P LABS, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around you via augmented reality. Users can then spawn content from their favorite accounts and experience them like never before on street corners, down sidewalks and even within buildings.

     

    Released: December 2017

    Tags:
    San Francisco, Interactive, Social

Magic Remote

Client:
Comcast/XFINITY
  • “Wedding”

    “Wedding”

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    Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

    So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

    Released: December 2017

    Tags:
    San Francisco, Comcast/XFINITY, Social
  • “Piano”

    “Piano”

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    Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

    So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

    Released: December 2017

    Tags:
    San Francisco, Comcast/XFINITY, Social
  • “Marbles”

    “Marbles”

    3 of 3
    Prev Next

    Every day millions of commands are spoken into the Xfinity Voice Remote. It already seems a bit magical to say your favorite show or movie into your Voice Remote, and then see it a moment later on your TV. But we noticed people were asking their Voice Remotes to deliver much more than just their favorite content. 

    So for the holiday season, we developed a campaign showing how the technology gives back in more surprising ways. The “Magic Remote” campaign showcases short documentary stories based on real voice commands. The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, and a mom who wanted to give her son a toy as imaginative as he is. 

     

    Released: December 2017

    Tags:
    San Francisco, Comcast/XFINITY, Social

Super Bowl Ads For All

Client:
Tostitos
  • Super Bowl Ads For All

    Super Bowl Ads For All

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    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    2 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    3 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    4 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social
  • Super Bowl Ads For All

    5 of 5
    Prev Next

    What if you had an invitation of the same caliber as a Super Bowl ad to invite friends to your Super Bowl party – complete with puppies, a talking baby, cute old ladies and more? That’s just what Tostitos, the Official Chip and Dip of the NFL, is offering — a personalized ad for every person throwing a Super Bowl party.

    By entering three key details — the host’s name, location and party start time — hosts can create the ultimate Super Bowl party invite for their friends from a collection of the most popular ad themes. The ad is then generated with throwback celebrity Alfonso Ribeiro acting as the emcee of the video. With hundreds of different combinations, every host is bound to create a custom ad worthy of its own Super Bowl ad.

    Released: January 2018

    Tags:
    San Francisco, Tostitos, Interactive, Social