After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

Released: February 2021

Tags:

San Francisco, Doritos

After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

Released: February 2021

Tags:

San Francisco, Doritos

After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or meeting celebrities such as Jimmy Kimmel and Mindy Kaling on live TV. The only way out of this 2D conundrum? Doritos 3D, of course. We also allowed the entire world to experience life in 2D by creating the first-ever TikTok filter that turns people flat. On Snapchat fans were able to use AR to become part of the spot and even buy the product straight from a virtual vending machine.

Released: February 2021

Tags:

San Francisco, Doritos

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

In support of HP’s Windows of Hope, GS&P turned our own windows into an art gallery, filling them with each of the 45 posters from the campaign for everyone on the street to see.

Released: May 2020

Tags:

San Francisco, HP

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

Released: May 2020

Tags:

San Francisco, HP

The path to owning a luxury vehicle had always been the same. You went to a good school, got a good job, worked hard and saved. And then, once you reached a later stage in life, you could finally buy that German five-speed you’d always dreamed of.

Well, this year that changed. Because this year, BMW released the first-ever 2 Gran Coupe—an affordable four-door with all the styling, performance and features you’d expect in a BMW. A luxury vehicle for a new generation that pushes against the entire luxury auto establishment as we know it. So rather than talk about the 2 Gran Coupe itself, we introduced “option 2”—a choice to reject society’s expectations and rules (“option 1”) and instead forge your own way forward in life.

Manifested as a film, “Option 2” is a carefully crafted reflection of challenging the status quo. Each member of the cast was chosen for their boundary-pushing lifestyle, from artist trio Dear Ribane to electronic musician Merry Lamb Lamb to male pole dancer Dreger Robin Werner. Even the music is unconventional, featuring a Gqom track by South African producer DJ Lag created specifically for the piece.

Released: March 2020

Tags:

San Francisco, BMW

During “these trying times,” the last thing people need is another commercial that reminds them of “these trying times.” So instead, we partnered with BMW to create a more meditative experience. “Calm Wash” invites viewers to sit back, relax and take a first-person audio-sensory journey through an online car wash. The two-minute ASMR film allows each viewer to zone out and find their moment of Zen in the driver’s seat of a luxurious BMW X7. The BMW Calm Wash film is premiering this week on YouTube, and may soon be streaming on Amazon Prime. The campaign also includes meditation exercises on Instagram and calming posters that can be seen at select dealerships across the country.

Released: August 2020

Tags:

San Francisco, BMW