First Steps

Client:
Credit Karma
  • First Steps

    In our inaugural campaign for Credit Karma, our launch spot, “First Steps,” focuses on the ups and the downs that a young couple experiences in order to reach their financial goals. Narrated by Justin Theroux, the spot follows their progress from their initial struggles, to their minor setbacks, and their ultimate triumph as they work together to fix their finances with the help of Credit Karma. The integrated campaign will roll out through 2018 to include additional TV spots, social media videos, and radio. Rupert Sanders (Snow White and the Huntsman, Ghost in the Shell) directed the television spots.

    Released: November 2018

    Tags:
    Credit Karma

The Remarkable Journey of the All-New BMW X5

Client:
BMW
  • The Remarkable Journey of the All-New BMW X5

    How do you transport the all-new BMW X5 from the factory in South Carolina to the stage of the LA auto show? You drive.

    While every other car maker transports their brand-new models to auto shows in carriers, we took a different route and drove the all-new BMW X5 for nearly 3,000 miles across 11 states, taking as few detours as possible. The 10-day journey started at the BMW’s factory in Spartanburg, South Carolina, and headed west directly to the LA Auto Show. When we finally got there, BMW’s CEO, Bernhard Kuhnt, drove the dirty vehicle onto the stage—a move that surprised an audience used to seeing only the shiniest cars.

    During the trip we challenged the X5 with all sorts of obstacles and real events, including an unexpected way to cross the Mississippi River, a real-life demolition derby in Tennessee, cornfields, ranches, public events and a high school football game in Texas. To ensure the authenticity of the journey, we captured every scene in real locations found along the way, including all the people and animals shown. No actors were ever cast. The result is the ultimate portrait of the X5’s capabilities and a beautiful picture of America’s heartland.

     

    Released: December 2018

    Tags:
    San Francisco, BMW , Film

Xfinity Reality Week

Client:
Comcast/XFINITY
  • Xfinity Reality Week

    To celebrate Xfinity Reality Week we opened the world’s first reality-TV Bar.

    The inspiration for this idea was simple: Reality TV is more popular than news and sports among Americans. So, Xfinity converted one of Miami’s most popular sports bars into the XfinityReality Bar, a bar dedicated to reality television. 

    Timed with January TV premieres and the Golden Globes, every detail of the bar has been designed with reality-TV fans in mind, from the memorabilia—which includes items like the original duck phone used on Jersey Shore—to reality-TV trivia and celebrity Q&As. 

    For the millions of reality-TV fans who can’t make it to Miami, Xfinity will be creating a Reality Week hub on their X1 entertainment platform. By saying “Show me Reality Week” into their X1 Voice Remotes, fans will be able to access exclusive content from the bar, including interviews, games and viewing parties with their favorite (or least favorite) reality stars.

     

    Released: January 2019

    Tags:
    San Francisco, Comcast/XFINITY

Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

    1 of 3
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    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    2 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    3 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film