This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

Released: January 2018

Tags:

San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

No need to thank us for the likes.

Released: March 2018

Tags:

San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

No need to thank us for the likes.

Released: March 2018

Tags:

San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Released: July 2018

Tags:

San Francisco, Comcast/XFINITY

The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

Released: March 2018

Tags:

San Francisco, Comcast/XFINITY

The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

Released: October 2017

Tags:

San Francisco, Common Sense Media, Film

Released: October 2017

Tags:

San Francisco, Common Sense Media, Film

The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

Released: October 2017

Tags:

San Francisco, Common Sense Media, Film

The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.
 
To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.
 
The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

Released: October 2017

Tags:

San Francisco, Common Sense Media, Film

The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

Released: October 2017

Tags:

San Francisco, Common Sense Media, Film

The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

Released: October 2017

Tags:

San Francisco, Common Sense Media, Film