Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

Client:
Doritos/Mountain Dew
  • Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

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    This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

    The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

    After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

    Released: January 2018

    Tags:
    San Francisco, Doritos/Mountain Dew, Interactive, Film, Social
  • Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    2 of 3
    Prev Next

    This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

    The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

    After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

    Released: January 2018

    Tags:
    San Francisco, Doritos/Mountain Dew, Interactive, Film, Social
  • Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    Doritos Blaze vs Mountain Dew Ice | #SpitFire vs #IceCold

    3 of 3
    Prev Next

    This year, the biggest battle of the Super Bowl won’t be on the field. For the first time ever, two brands are going head-to-head during the commercial break to launch two new products: Doritos Blaze and Mountain Dew Ice.

    The two brands will face off in an epic rap battle starring Peter Dinklage and Morgan Freeman, who will perform iconic rap verses from Busta Rhymes and Missy Elliott. Dinklage will #SPITFIRE for Doritos; Freeman will go #ICECOLD for Dew. 

    After the spot airs on Super Bowl Sunday, a Snapchat lens will go live that lets users pick a side and rap the same lyrics as Dinklage and Freeman. Through Snapchat, Busta and Missy will continue to ask the nation to pick a side using the hashtags #SPITFIRE and #ICECOLD.

    Released: January 2018

    Tags:
    San Francisco, Doritos/Mountain Dew, Interactive, Film, Social

Cheetos Vision

Client:
Cheetos
  • Cheetos Vision

    Cheetos Vision

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    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social
  • Cheetos Vision

    2 of 2
    Prev Next

    What would the world look like if it was made out of Cheetos? Turns out it would look a lot more cheesy. 

    GS&P LABS created Cheetos Vision, an artificial-intelligence-powered camera that turns the world into Cheetos. For weeks, the team trained an A.I. to see Cheetos in everything. Landscapes, selfies, cats and pretty much anything. Just snap a pic or a video and it all becomes Cheetos. Amazing, right? And we’re proud to launch it alongside other disruptive technologies at SXSW.

    Give it a try on the App Store: https://itunes.apple.com/kh/app/cheetos-vision/id1281741111?mt=8 

    No need to thank us for the likes.

    Released: March 2018

    Tags:
    San Francisco, Cheetos, Interactive, Mobile, Experiential, Social

Jeff Goodby Headlines Cannes with Michael Wolff


  • Michael Wolff drew on unprecedented access to the most polarizing presidency of our time to write Fire and Fury: Inside the Trump White House. At Cannes 2018, Wolff will sit down with Jeff Goodby to discuss what has changed since the book’s release, what Wolff sees in the future of the Trump presidency, and the evolving role of journalism in the age of social media. 

     

    Released: March 2018

    Tags:
    San Francisco

Data in Dollars

Client:
Comcast/XFINITY
  • Data in Dollars - Casefilm

    Data in Dollars - Casefilm

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    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

    Released: July 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Data in Dollars

    Data in Dollars

    2 of 2
    Prev Next

    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

     

    Released: March 2018

    Tags:
    San Francisco, Comcast/XFINITY