Data in Dollars

Client:
Comcast/XFINITY
  • Data in Dollars - Casefilm

    Data in Dollars - Casefilm

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    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

    Released: July 2018

    Tags:
    San Francisco, Comcast/XFINITY
  • Data in Dollars

    Data in Dollars

    2 of 2
    Prev Next

    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

     

    Released: March 2018

    Tags:
    San Francisco, Comcast/XFINITY

Device Free Dinner

Client:
Common Sense Media
  • Device Free Dinner - Casefilm

    Device Free Dinner - Casefilm

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    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: July 2018

    Tags:
    San Francisco, Common Sense Media, Film
  • Cat Filter

    Cat Filter

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    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

     

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Likes

    Likes

    3 of 7
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    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Clout

    Clout

    4 of 7
    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Basket

    Basket

    5 of 7
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    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.
     
    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.
     
    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

     

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Mission

    Mission

    6 of 7
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    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film
  • Two Percent

    Two Percent

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    Prev Next

    The average amount of time kids spent with mobile devices has increased nearly 10 times since 2011.

    To combat this, GS&P partnered with Common Sense media and Will Ferrell in a campaign to highlight how pervasive and intrusive mobile devices have become during precious family events.

    The spots feature familiar scenarios that could be plucked from anyone’s dining room where a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

    Released: October 2017

    Tags:
    San Francisco, Common Sense Media, Film

Summer On

Client:
BMW
  • Relativity

    Our first campaign for BMW, “Summer On,” explores Einstein’s relativity theory, which states that time isn’t absolute, but a function of speed. Therefore, the faster one moves, the slower one senses the passing of time. When brought to a brand level, the spot brings to life how a second inside a BMW is different than a second outside a BMW. The voiceover explains how the miracle of summer happens, and the math behind it: Only 93 days. Or 8 million seconds. 

    Released: June 2018

    Tags:
    San Francisco, BMW , Film

Stacy’s Stands With You

Client:
Stacy's Pita Chips
  • Stacy’s Stands With You

    Stacy’s Stands With You

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    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips
  • Stacy’s Stands With You

    2 of 2
    Prev Next

    In honor of Women’s History Month, GS&P and STACY’S Pita Chips teamed up to create a collection of bags inspired by real signs found at women’s rallies. The bags were first distributed to crowds demonstrating on International Women’s Day. Each bag housed a Snapchat snap code that, when scanned, allowed people to call their local representatives directly.

    Bags were also available online at stacysstandswithyou.com. For every bag ordered, STACY’S donated $10 to Step Up, which empowers young women from under-resourced communities to attend college. The bags sold out in fewer than five hours, triggering over $80,000 in donations in just one day.  

    Throughout the month of March, STACY’S also crowdsourced artwork submissions from artists and citizens who wanted to see their designs featured on the bags. Three bags were chosen and added to the collection.

     

     

    Released: March 2017

    Tags:
    San Francisco, Stacy's Pita Chips