Data into Dollars

Client:
Comcast/XFINITY
  • Data into Dollars

    The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money.

    To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video.

    For example, if someone is about to watch a five-minute beauty-tutorial video, they are shown an ad that tells them, “The next tutorial could cost you up to $1.06 cents in data. So switch to Xfinity Mobile and save.”

    The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier.

     

     

    Released: March 2018

    Tags:
    San Francisco, Comcast/XFINITY

The Neighborhood

Client:
Comcast/XFINITY
  • The Neighborhood

    For many people, Comcast’s XFINITY brand is famous for delivering the very best in entertainment. So to promote XFINITY's home security offering, XFINITY Home, we created a scary short film with the security product at its core. 

    Timed with Halloween, “THE NEIGHBORHOOD,” is set in an ordinary town where extraordinary things are happening. The XFINITY Home system and cameras play a pivotal role in linking the story together, turning a simple short film into the world's scariest product demo.

    Released: October 2017

    Tags:
    San Francisco, Comcast/XFINITY, Film

Food & Wine Becomes Food & Milk

Client:
California Milk Processors Board
  • Food & Wine Becomes Food & Milk

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    Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

    Released: November 2017

    Tags:
    San Francisco, California Milk Processors Board, Print
  • Food & Wine Becomes Food & Milk

    2 of 2
    Prev Next

    Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

    Released: November 2017

    Tags:
    San Francisco, California Milk Processors Board, Print

GRAMAR

Client:
GS&P LABS
  • GRAMAR

    What if your Instagram feed was all around you as you walked through the city?

    That’s the challenge GS&P LABS, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around you via augmented reality. Users can then spawn content from their favorite accounts and experience them like never before on street corners, down sidewalks and even within buildings.

     

    Released: December 2017

    Tags:
    San Francisco, Interactive, Social