The X7, BMW’s first standard seven-seater, is the German automaker’s biggest model ever. It’s only fitting that it launches alongside an ambitious epic poem.

Behold the Legend of Ol’ McLanden. A fictitious folktale read by Chris Pine that takes us through the heroics of an unknown hero who conquers everyday obstacles, although these hurdles are blown up to mythical proportions. 

And as McLanden’s ordinary day becomes legendary at every turn, it becomes clear that not every hero has what it takes to battle the bulls of the bank, beat Roy the Destoyer, and outrace the Rogues of Razorback Ridge. 

Then again, not every hero is sitting behind the wheel of the largest BMW ever created. Journey with McLanden and the epic X7, as they make everyday legendary.

Released: February 2019

Tags:

San Francisco, BMW

Hello? Is it heat you’re looking for? Chance the Rapper’s latest installment in our Doritos #NowItsHot campaign features the first ever licensed hip hop remix of Lionel Richie’s “Hello” paired with a surreal reimagination of the original video—not to mention choreography by Ryan Heffington, a cameo by Lionel Richie himself, and a singing clay bust. Now we’re playing with fire.

Released: March 2019

Tags:

San Francisco, Doritos

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

Released: April 2019

Tags:

Liberty Mutual Insurance, Print

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors

On April 7 the Golden State Warriors commemorated their last regular season game in Oracle Arena by retiring the number 47. An idea developed by GS&P, this repurposing of the traditional act of recognition celebrates the 47 amazing seasons the Warriors played in Oakland, California, raising a banner that will hang in the Warriors’ rafters forever. 

Capping the fourth year of GS&P’s “Strength in Numbers” campaign, this playoff season will see the Warriors collaborate with local Bay Area lettering artist Erik Marinovich to create revamped “Strength in Numbers” iconography and with streetwear legend Benny Gold of GS&P to create commemorative shirts for each round of the 2019 NBA Playoffs. The shirts will be given away at the opening game of the playoffs at Oracle Arena, and the new “Strength in Numbers” logo will be seen on out-of-home ads both in the arena and around the Bay. 

Gold’s T-shirt design features the Bay Bridge shaped like a basketball as it peers through the famous San Francisco fog, signifying the city’s emergence as a basketball town. In addition to commemorating the 2019 playoffs, the design nods to the 47 seasons the team competed in Oakland and to the iconic diamonds on the outside of the arena. 

Released: April 2019

Tags:

San Francisco, Golden State Warriors