Dalí Lives
- Client:
- The Dalí Museum
-
Imagine legendary surrealist artist Salvador Dalí personally welcoming you to his museum, even sharing observations on current events and the motivations behind his masterpieces. The Dalí Museum in St. Petersburg, Florida announced today, on the 30th anniversary of the artist’s death, that it will celebrate Dalí’s art and legacy with “Dalí Lives,” a groundbreaking experience to be unveiled exclusively at The Dalí in April 2019.
Visitors to the Museum will soon have the opportunity to learn more about Dalí’s life and work from the person who knew him best: the artist himself. Using an artificial intelligence (AI)-based face-swap technique, known as “deepfake” in the technical community, the new “Dalí Lives” experience employs machine learning to put a likeness of Dalí’s face on a target actor, resulting in an uncanny resurrection of the moustacheod master. When the experience opens, visitors will for the first time be able to interact with an engaging life-like Salvador Dalí on a series of screens throughout the Museum.
The “Dalí Lives” project further demonstrates the Museum’s commitment to staying on the forefront of technology, embracing new methods to engage guests in unconventional ways to delight and educate them about Salvador Dalí and his works. Sometimes controversial like Dalí himself, this emerging technology is being used for the first time in inspiring service to art.
Released: January 2019
- Tags:
- San Francisco, The Dalí Museum
