Cool Ranch

Client:
Doritos
  • Cool Ranch

    The ranch just got cooler. In more ways than one. This year, Doritos has made their iconic Cool Ranch flavor even cooler with more ranch flavoring. To announce the news, Doritos decided to take fans back to the Old West... with one new addition: Lil Nas X.

    The :60 features an epic western showdown between legendary cowboy Sam Elliott and Grammy-winning artist Lil Nas X – of course set to the track "Old Town Road" – the longest running No. 1 hit ever on the Billboard chart.

    The spot, directed by Lance Acord, shows the two stars facing off in an epic hip-hop / western dance battle that features plenty of hip pistols, but no guns. And for all the fans that want to dance just like their western heroes, Doritos has partnered with Sway, an AI-powered app that lets you dance just like Sam and Lil Nas and share with the world. #CoolRanchDance

     

    Released: January 2020

    Tags:
    San Francisco, Doritos

Rich and Jeff Teach A Masterclass on Advertising and Creativity

Client:
MasterClass
  • Rich and Jeff Teach A Masterclass on Advertising and Creativity

    MasterClass​, the platform that makes it possible for anyone to learn from the best, have introduced a class series on advertising and creativity taught by our founders Jeff Goodby and Rich Silverstein. With over four decades of creating some of pop culture’s most iconic ads — including the Budweiser lizards, the ​E*Trade chimpanzee, and ‘got milk?’ — Jeff and Rich will share a behind-the-scenes look at their creative process, break down some of their best work and dive deep into how to look at the world through a creative lens. The series is a culmination of everything GS&P’s founders learned over 37 years in advertising, ​a field at the crossroads of storytelling, design, technology, and business. The hope is for participants take away learnings that will help in presentations, pitches, job interviews or dazzling clients with a great idea. The series is available exclusively at MasterClass.com​.

     

    Released: January 2020

    Tags:
    San Francisco

Zero Sugar. Done Right.

Client:
Pepsi
  • Zero Sugar. Done Right

    In 2020, Pepsi launched the new Pepsi Zero Sugar, which comes in a sleek matte-black can. To promote it Pepsi embraced its musical DNA and teamed up with iconic rapper Missy Elliott, breakthrough artist H.E.R. and legendary producer Timbaland to create a bold new version of the classic Rolling Stones hit “Paint It Black.” In a bold challenger move, the Super Bowl campaign starts with H.E.R. choosing to switch her red soda for the matte-black Pepsi Zero Sugar as she sings the first line of the song: “I see a red door, and I want it painted black.” From there H.E.R. and Missy get together to dance and perform the new version of the song, joined by a squad of dancers, in a cool matte-black music video choreographed by all-star choreographer Sean Bankhead and directed by award-winning director Noam Murro.

    Released: February 2020

    Tags:
    San Francisco, Pepsi

Creativity for all

Client:
Adobe
  • Creativity for all

    Creativity for all

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    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe
  • Creativity for all

    Creativity for all

    2 of 2
    Prev Next

    Since 1982, Adobe has worked to democratize creativity. Over the last 30 years, they’ve built ground-breaking creative tools like Photoshop, Premier, and InDesign – and in November of 2019, they released two more innovations: Photoshop for iPad and Photoshop Camera. It was in this moment, for the first time ever, that the world’s most powerful creative tools extended beyond laptops and into the pockets of millions.

    So, to celebrate this achievement, Adobe, GS&P and the entire creative community made “Creativity for all,” a 60-second ode to the democratization of creativity, set to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the digital era like Shepard Farey, Malala Yousafzai and the credit list – with well over 1,000 names – includes a thank-you to every person who has ever opened an Adobe program.

    But “Creativity for all” is more than a film. It’s a rallying cry for the modern era of creation. A call to arms for creatives and creators across the world. And it’s a commitment by Adobe and Goodby Silverstein & Partners to continue working toward a world where everyone who wants to make something, can.

    Released: February 2020

    Tags:
    San Francisco, Adobe