Never Missing Out

Client:
Tostitos
  • Never Missing Out

    The FOMO is real, and when your friends have gathered around some snacks like Tostitos and you step away, it’s inevitable you’re going to miss out. Unfortunately for him, comedian and Emmy Award winner Dan Levy takes a little while to work this out and misses a whole sequence of events: baby’s first steps, his friend’s surprise proposal and that inevitable once-in-a-lifetime kind of cosmic event that happens when you’re off finding the bug spray. Moral of the story. Never move away from the social campfire that is the Tostitos bowl.

    Released: June 2022

    Tags:
    San Francisco, Tostitos

Hearty Dippers

Client:
Tostitos
  • Hearty Dippers

    Surging inflation, climate change, the work-from-home/back-to-office divide—there are many things happening in the world today that could make us crack. Thanks to Tostitos, a broken chip in your dip won’t be one of them. 

    That’s because Tostitos has produced a chip designed to be an anchor of stability in an otherwise-upside-down world. Why? Tostitos Hearty Dippers are the brand’s sturdiest chip to date, and that means they won’t crack under the pressure of even the thickest dip. True, such sturdiness is not going to bring about world peace, but at least it makes for one less thing to worry about.

    We’re all about to crack. Your chips shouldn’t.

    Released: March 2023

    Tags:
    San Francisco, Tostitos

Party Safe Bag

Client:
Tostitos
  • Party Safe Bag

    Party Safe Bag

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    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: February 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Don't"

    2 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "OK"

    3 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Standby"

    4 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos
  • Party Safe Bag: "Off"

    5 of 5
    Prev Next

    Just in time for the big game on Sunday, February 5, we introduced for Tostitos the Party Safe Bag, the first bag of chips that gets you home safe.

    The limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person’s breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a “Don’t drink and drive” message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones.

    Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides - redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.

    Released: January 2017

    Tags:
    San Francisco, Tostitos

Lucky Bags

Client:
Tostitos
  • Lucky Bags

    Lucky Bags

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    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Ravens

    Lucky Bags: Ravens

    2 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Steelers

    Lucky Bags: Steelers

    3 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos
  • Lucky Bags: Texans

    Lucky Bags: Texans

    4 of 4
    Prev Next

    From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.

    As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.

    Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.

     

    Released: August 2017

    Tags:
    San Francisco, Tostitos