From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favorite team win.
As the Official Chip and Dip of the NFL, Tostitos wants to help fans help their teams win. So, we turned their chip bags into a lucky charm by having them participate in superstitions and traditions of NFL teams while they were being made. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory.
Additionally, we invited fans to share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook channels.
Released: August 2017
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San Francisco, Tostitos