Tostitos partnered with beloved action star Jean-Claude Van Damme for a campaign to launch their new tagline, “Get Together Already.”
In the series of spots, JCVD humorously offers advice on the importance of getting together with your friends. Because if you don’t, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme.
The campaign includes TV, digital, social and experiential work, all of which ladders up to the new tagline, “Get Together Already.”
Released: March 2018
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San Francisco, Tostitos, Film, Social