Outride ADHD

Client:
Specialized
  • Outride ADHD

    Outride ADHD

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    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    2 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    3 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    4 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film
  • Outride ADHD

    Outride ADHD

    5 of 5
    Prev Next

    One in nine kids is diagnosed with attention-deficit/hyperactivity disorder (ADHD). Research shows that a bike ride a day can help such kids slow down their racing minds and focus. See what happens when kids seeking to break the frustrating cycle of ADHD take to the streets on their bikes in this fast-moving film from the Specialized Foundation, an offshoot of Specialized that touts cycling’s positive effects on health and well-being.

    Released: July 2017

    Tags:
    San Francisco, Specialized, Film

Peter vs. Grandma

Client:
Specialized
  • Peter vs. Grandma

    To demonstrate the power of the third generation of its Turbo electric bike, Specialized announced on the Tour de France an epic face-off on the hills of San Francisco between the world’s fastest cyclist, three-time world champion Peter Sagan, and Grandma Joan, an 81-year-old on a Turbo. The campaign also appears on social media in which Grandma Joan challenges Peter to a race. A 60-second TV spot revealed the outcome on day 7 of the Tour. 

    Released: July 2018

    Tags:
    San Francisco, Specialized