People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

Released: April 2016

Tags:

San Francisco, SONIC Drive-In, Mobile, Social

Tags:

San Francisco, SONIC Drive-In, News

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: August 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: August 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: August 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: July 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: July 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: July 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

Released: July 2017

Tags:

San Francisco, SONIC Drive-In, Interactive, Experiential, Social

For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

Released: March 2018

Tags:

San Francisco, SONIC Drive-In, Film

For nearly 12 years, the “Two Guys” have been the beloved faces of Sonic Drive-in. But this year, we decided it was time to see who else was stopping by for corn dogs and Cherry Limeades.

First up? Jane Krakowski and Ellie Kemper, two comedic powerhouses famous for their roles on hit shows like The Office, 30 Rock, and Unbreakable Kimmy Schmidt.

The new spots embrace the classic improv humor the brand has become known for, while bringing some fresh and hilarious perspective to the iconic campaign.

Oh, and don’t worry, there are still plenty of appearances from mouth-watering cheeseburgers and cookie-filled shakes.

Released: March 2018

Tags:

San Francisco, SONIC Drive-In, Film