SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange, it’s nearly impossible for people to remember them all. So we created the Sipsters, a crew of colorful characters each inspired by one of those fun and enjoyably offbeat beverages. And then we gave them some face time.

Released: February 2015

Tags:

San Francisco, SONIC Drive-In, Film

Tags:

SONIC Drive-In, News

People are obsessed with capturing the world on Instagram, so we thought, “What if we manipulated the real world to fit it on Instagram?”

GS&P launched a partnership with SONIC and Instagram celebrity @ChefJacquesLaMerde to introduce the world’s first product designed especially for Instagram: SONIC #SquareShakes. The SONIC Square Shake was entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. 

The shakes were available exclusively through “Shop Now” sponsored ads on Instagram for 2016 Coachella festivalgoers at the Base Camp festival grounds. Through the geotargeted ads, attendees could order the shakes and sample them on the spot—a first-of-its-kind program for Instagram. Samplers were then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShakes, thus completing the Insta-circle.

Released: April 2016

Tags:

San Francisco, SONIC Drive-In, Mobile, Social

Tags:

San Francisco, SONIC Drive-In, News