Your Cousin From Boston

Client:
Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

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    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that. 

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for. 

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam. 

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

    2 of 3
    Prev Next

    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that. 

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for. 

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam. 

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams
  • Your Cousin From Boston

    Your Cousin From Boston

    3 of 3
    Prev Next

    You’ve got a cousin from Boston. You know the guy: he wore a Celtics jersey to Thanksgiving dinner. He drives his ‘98 sedan like he stole it. And he speaks his mind...loudly. But he always brings Sam Adams. And you’ll drink to that.

    This year, GS&P took Sam Adams back to its roots with “Your Cousin From Boston,” a character comedy campaign centered around a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for.

    Whether he’s shooting hoops with his extended family or “working” at the hometown package store, he’s exactly the kind of guy you’d wanna have beer with...just make sure it’s a Sam.

    Released: May 2020

    Tags:
    San Francisco, Samuel Adams