Food & Wine Becomes Food & Milk

Client:
California Milk Processors Board

  • Food & Wine Becomes Food & Milk

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    Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

    Released: November 2017

    Tags:
    San Francisco, California Milk Processors Board, Print

  • Food & Wine Becomes Food & Milk

    2 of 2
    Prev Next

    Timed with the season of holiday entertaining, got milk? is taking one of the most iconic food publications, Food & Wine, and featuring on its holiday cover one of the most popular food-and-beverage pairings: Food & Milk. The goal of the placement is to encourage Californians to rethink how food and milk fit together and to reconnect milk to modern foods as part of the “Food Loves Milk” campaign. It marks the first time Food & Wine has changed their name on a cover wrap because of a brand. 

    Released: November 2017

    Tags:
    San Francisco, California Milk Processors Board, Print

"got milk?" Earns Its Rightful Place Next to Girl Scout Cookies

March 1, 2016

  • You can’t have cookies without milk, right? Cookies LOVE milk. In fact, milk makes ALL food taste better. It’s science. And yet, for almost 100 YEARS, the Girl Scouts have been selling their delicious cookies and milk has been nowhere in sight.

    This year, we made sure the Boy Scouts were right next to the Girl Scouts, selling milk. Matt Williams from Dean Foods kindly donated single servings of delicious chilled Berkley Farms milk, which were sold for a donation with all proceeds going to the Boy Scouts of America. 

    We launched a short film re-capping the event — timed w/Girl Scouts Weekend and targeted on social media. Whenever people are talking about how much they love #girlscoutcookies on Twitter, a short version of the film pops up, reminding people that you simply can’t have cookies without milk. Targeted ads will also appear on Facebook. 

    As you’ll see, at the end of this stunt, official “got milk?” patches were earned. Cash was raised. Milk and cookies were enjoyed together. And all was right with the world.

    Read about it on Creativity, where it was named "Ad of the Day." 

     

    Tags:
    San Francisco, California Milk Processors Board, News

Boy Scouts Milk Mission

Client:
California Milk Processors Board
  • “The Scouts Milk Mission”

    It's an idea that took us 100 years to think of. 

    You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing. 

    In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.

    We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit. 

    Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.

    Read about it on Creativity, where it was named Ad of the Day. 

    Released: March 2016

    Tags:
    San Francisco, California Milk Processors Board, Film