Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

Released: September 2021

Tags:

San Francisco, Lunchables

Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

Released: September 2021

Tags:

San Francisco, Lunchables

Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

Released: September 2021

Tags:

San Francisco, Lunchables

Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

Released: September 2021

Tags:

San Francisco, Lunchables

Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

Released: September 2021

Tags:

San Francisco, Lunchables

Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

Released: September 2021

Tags:

San Francisco, Lunchables

Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

Released: September 2022

Tags:

San Francisco, Lunchables

Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

Released: September 2022

Tags:

San Francisco, Lunchables

Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

Released: September 2022

Tags:

San Francisco, Lunchables

Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

Released: September 2022

Tags:

San Francisco, Lunchables

Lunchables has always encouraged kids to play with their food—but now it’s the foundation for how they’re sold. With Order by Build, kids can choose from over 25 different Lunchabuilds, from boats to bulldozers to ball caps. And for the first time ever, they can order those builds for their next lunch.

To announce the program, Lunchables launched a multicity Lunchabuild This takeover, letting kids ride Cheese and Cracker Buses in San Francisco, pet Chicken Nugget Bears at the Lincoln Park Zoo and run around a Ham Ballpark at MLB’s Field of Dreams. Kids can scan any of these objects—and hundreds more across the country—to order the packs needed to make those builds, showing that anything can be built with Lunchables.

Released: September 2022

Tags:

San Francisco, Lunchables

If you can build it, you can eat it.

With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

Released: July 2021

Tags:

San Francisco, Lunchables

If you can build it, you can eat it.

With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

Released: July 2021

Tags:

San Francisco, Lunchables