Lunchabuilds

Client:
Lunchables
  • Lunchabuilds

    Lunchabuilds

    1 of 6
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    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    2 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    3 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    4 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    5 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables
  • Lunchabuilds

    6 of 6
    Prev Next

    Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com

    Released: September 2021

    Tags:
    San Francisco, Lunchables

Built to be Eaten

Client:
Lunchables
  • Built to be Eaten

    Built to be Eaten

    1 of 2
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    If you can build it, you can eat it.

    With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

    In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

    The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

    Released: July 2021

    Tags:
    San Francisco, Lunchables
  • Built to be Eaten

    Built to be Eaten

    2 of 2
    Prev Next

    If you can build it, you can eat it.

    With Lunchables you can eat an Eiffel Tower. Or a race car. Or even a viking ship. It's the toy you can eat.

    In our Built to be Eaten campaign, we turn America's most buildable snack into amazing structures, like rockets and trojan horses, all built out of Lunchables. To create the campaign, we actually built mini Eiffel Towers, rockets, motorcycles and even a pizza piano. The result is the ultimate building toy for kids everywhere.

    The campaign began through GS&P’s Brand Camp — a rigorous, six week research and brand strategy sprint that culminates in a radically collaborative 2-day workshop with the agency and client leadership team.

    Released: July 2021

    Tags:
    San Francisco, Lunchables