Truth Tellers

Client:
Liberty Mutual Insurance
  • Truth Tellers

    Truth Tellers

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    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual Insurance
  • Truth Tellers

    Truth Tellers

    2 of 4
    Prev Next

    Released: October 2020

    Tags:
    Liberty Mutual Insurance
  • Truth Tellers

    Truth Tellers

    3 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual Insurance
  • Truth Tellers

    Truth Tellers

    4 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual Insurance

Something to Help You Remember

Client:
Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    1 of 3
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    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    2 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    3 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual Insurance

The Daily Bugle. For real.

Client:
Liberty Mutual Insurance
  • The Daily Bugle. For real.

    Destruction comes to town in the hotly anticipated movie, Spider-Man: No Way Home. Fans got to read all about it in a real-life Daily Bugle, created by Liberty Mutual – the insurance company that protects what villains destroy. The limited edition newspaper, part of a larger brand partnership between Liberty Mutual and Sony Pictures, was filled with salacious Peter Parker articles, stories about villain-related property damage, and contextual Liberty Mutual ads offering car & home insurance for when villains strike. It also included a tip line for Spider-Man sightings and any destruction people had witnessed him cause. Spidey fans lined up for hours to get their hands on one of just 5,000 copies from a pop-up newsstand in the Upper East Side. In only 48 hours, we received over 14,000 tips. Even more impressively, endless listings started to appear on eBay, with our papers fetching over $200 a pop.

    Released: December 2021

    Tags:
    Liberty Mutual Insurance

Something to Help You Remember

Client:
Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    1 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    2 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    3 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance
  • Something to Help You Remember

    Something to Help You Remember

    4 of 4
    Prev Next

    It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

    In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

    Released: July 2022

    Tags:
    San Francisco, Liberty Mutual Insurance