The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

    1 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    Liberty Mutual , Print

Pavlovian-Response Scented Ad

Client:
Liberty Mutual
  • Pavlovian-Response Scented Ad

    1 of 2
    Prev Next

    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    Liberty Mutual
  • Pavlovian-Response Scented Ad

    2 of 2
    Prev Next

    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    Liberty Mutual

Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

    1 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual
  • Truth Tellers

    Truth Tellers

    2 of 4
    Prev Next

    Released: October 2020

    Tags:
    Liberty Mutual
  • Truth Tellers

    Truth Tellers

    3 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual
  • Truth Tellers

    Truth Tellers

    4 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual

Something to Help You Remember

Client:
Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    1 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    2 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    3 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual