Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need.
LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.
The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.
Released: February 2019
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Liberty Mutual Insurance