Destruction comes to town in the hotly anticipated movie, Spider-Man: No Way Home. Fans got to read all about it in a real-life Daily Bugle, created by Liberty Mutual – the insurance company that protects what villains destroy. The limited edition newspaper, part of a larger brand partnership between Liberty Mutual and Sony Pictures, was filled with salacious Peter Parker articles, stories about villain-related property damage, and contextual Liberty Mutual ads offering car & home insurance for when villains strike. It also included a tip line for Spider-Man sightings and any destruction people had witnessed him cause. Spidey fans lined up for hours to get their hands on one of just 5,000 copies from a pop-up newsstand in the Upper East Side. In only 48 hours, we received over 14,000 tips. Even more impressively, endless listings started to appear on eBay, with our papers fetching over $200 a pop.

Released: December 2021

Tags:

Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And, while other ads may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on.

In the second iteration of the campaign from GSP NY, “Something to Help You Remember” is back and bigger than ever going out of its way to poke fun at even more tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.

Released: July 2022

Tags:

San Francisco, Liberty Mutual Insurance

For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

Released: January 2019

Tags:

Liberty Mutual Insurance, Film

For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

Released: January 2019

Tags:

Liberty Mutual Insurance, Film

For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

Released: January 2019

Tags:

Liberty Mutual Insurance, Film

Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

Released: February 2019

Tags:

Liberty Mutual Insurance

Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

Released: February 2019

Tags:

Liberty Mutual Insurance

Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

Released: February 2019

Tags:

Liberty Mutual Insurance