Pavlovian-Response Scented Ad

Client:
Liberty Mutual
  • Pavlovian-Response Scented Ad

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    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    San Francisco, Liberty Mutual
  • Pavlovian-Response Scented Ad

    2 of 2
    Prev Next

    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    San Francisco, Liberty Mutual

Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

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    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    2 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    3 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    San Francisco, Liberty Mutual , Film

LiMu Emu and Doug

Client:
Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

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    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

    2 of 3
    Prev Next

    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual
  • LiMu Emu and Doug

    LiMu Emu and Doug

    3 of 3
    Prev Next

    Meet LiMu Emu and Doug, Liberty Mutual’s new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. 

    LiMu isn’t the most well-trained spokes-animal on the block. He’s actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. But what he lacks in actual skills he more than makes up for with a catchy, rhyming name. Doug, on the other hand, is a highly trained customizable-insurance expert who serves as LiMu’s wrangler and partner in crime. Together, they’re unstoppable when it comes to saving people from one-size-fits-all insurance.

    The new campaign, which harks back to classic buddy-cop series like Starsky and Hutch, launches with three spots showing the characters springing into action.

    Released: February 2019

    Tags:
    San Francisco, Liberty Mutual

The World’s Most Cost-Efficient Direct Mail

Client:
Liberty Mutual
  • The World’s Most Cost-Efficient Direct Mail

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    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    2 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    3 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

     

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print
  • The World’s Most Cost-Efficient Direct Mail

    4 of 4
    Prev Next

    Direct mail advertisements can get pricey. All that paper, ink, postage, and packaging costs can add up.

    So Liberty Mutual Insurance is taking a demonstrative approach with its brand message “Only pay for what you need,” by releasing the most cost-efficient direct mail advertisement possible – a tiny mailer just about the size of the postage stamp used to mail it. The mailer’s near-microscopic headline unfolds to read, “We only paid for what we need, and you can too with customized car insurance.”

    The mailers were strategically sent to the city that currently pays the most to own a car – Seattle, Washington. And while the envelope, card, and message might be small, the takeaway packs a big punch for drivers in Seattle who are frustrated with record high car expenses.

    Released: April 2019

    Tags:
    San Francisco, Liberty Mutual , Print