Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

Released: May 2019

Tags:

Liberty Mutual Insurance

Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

Released: May 2019

Tags:

Liberty Mutual Insurance

Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

Released: October 2020

Tags:

Liberty Mutual Insurance

Released: October 2020

Tags:

Liberty Mutual Insurance

Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

Released: October 2020

Tags:

Liberty Mutual Insurance

Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

Released: October 2020

Tags:

Liberty Mutual Insurance

Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

Released: November 2020

Tags:

Liberty Mutual Insurance

Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

Released: November 2020

Tags:

Liberty Mutual Insurance

Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

Released: November 2020

Tags:

Liberty Mutual Insurance

Destruction comes to town in the hotly anticipated movie, Spider-Man: No Way Home. Fans got to read all about it in a real-life Daily Bugle, created by Liberty Mutual – the insurance company that protects what villains destroy. The limited edition newspaper, part of a larger brand partnership between Liberty Mutual and Sony Pictures, was filled with salacious Peter Parker articles, stories about villain-related property damage, and contextual Liberty Mutual ads offering car & home insurance for when villains strike. It also included a tip line for Spider-Man sightings and any destruction people had witnessed him cause. Spidey fans lined up for hours to get their hands on one of just 5,000 copies from a pop-up newsstand in the Upper East Side. In only 48 hours, we received over 14,000 tips. Even more impressively, endless listings started to appear on eBay, with our papers fetching over $200 a pop.

Released: December 2021

Tags:

Liberty Mutual Insurance