Pavlovian-Response Scented Ad

Client:
Liberty Mutual
  • Pavlovian-Response Scented Ad

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    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    Liberty Mutual
  • Pavlovian-Response Scented Ad

    2 of 2
    Prev Next

    Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.

    Those are the insights that inspired us to create ads scented with New Car Smell for Liberty Mutual Insurance. As people test-drive and buy cars, we figured the smell of new car would trigger subconscious memories about the Liberty Mutual ad they previously saw.

    To engage with a consumer during this specific moment where they’re making a decision about their insurance, we used a print ad that would give people a Pavlovian response to catch car buyers at the moment that matters most.

     

    Released: May 2019

    Tags:
    Liberty Mutual

Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

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    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual
  • Truth Tellers

    Truth Tellers

    2 of 4
    Prev Next

    Released: October 2020

    Tags:
    Liberty Mutual
  • Truth Tellers

    Truth Tellers

    3 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual
  • Truth Tellers

    Truth Tellers

    4 of 4
    Prev Next

    Liberty Mutual continues to push the boundaries of what you can expect to happen on the boardwalk in front of the Statue of Liberty. In the latest from the iconic "Truth Tellers" campaign, the spotlight remains on Liberty's increasingly hilarious and relatable insurance customers.

    From a guy in a giant phone suit, to jump-roping kids, everyone can learn about customized insurance from Liberty Mutual.

    Released: October 2020

    Tags:
    Liberty Mutual

Something to Help You Remember

Client:
Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

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    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    2 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual
  • Something to Help You Remember

    Something to Help You Remember

    3 of 3
    Prev Next

    Liberty Mutual has something they want you to remember, so we turned to some extremely tried-and-true advertising tactics that are sure to be memorable. This brand new campaign for home insurance features common commercial tropes in some very uncommon ways. You’ll have a hard time forgetting the most massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

    Released: November 2020

    Tags:
    Liberty Mutual

Truth Tellers

Client:
Liberty Mutual
  • Truth Tellers

    Truth Tellers

    1 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    2 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    Liberty Mutual , Film
  • Truth Tellers

    Truth Tellers

    3 of 3
    Prev Next

    For years, Liberty Mutual advertising has been synonymous with the Statue of Liberty, but this iteration includes humor and characters that push the campaign to new limits. In these spots, even the most eccentric individuals can have their insurance customized to their very specific needs, in order to save them money. From a fitness junkie, to an aspiring newscaster, to a man in witness protection, each individual showcases how customized insurance plans work for them with Liberty Mutual.

     

    Released: January 2019

    Tags:
    Liberty Mutual , Film