Magic Carpet

Client:
HP
  • Magic Carpet

    Digital tools have never been more important for education, but staring at a screen can often make learning feel isolating, frustrating and hard to absorb.

    And that’s just how Lily felt about her weather homework. But when Dad has the idea to print it, their HP printer bursts into life and they are taken on a magical learning journey.

    To appeal to kids and parents alike, GS&P worked with Oscar nominated directors Smith & Foulkes to create a fantastical, animated adventure.

    Sailing through clouds, climates and landscapes, Lily and Dad explore the weather in a way they never could have before, because printing with HP brings learning to life.

    Released: June 2020

    Tags:
    San Francisco, HP

Get Real

Client:
HP
  • Get Real

    In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?” 

    The launch spot shows how technology affects how we see ourselves and our world.  It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real?  Let’s get it back.”  

     

    Released: October 2019

    Tags:
    San Francisco, HP

Print the Holidays

Client:
HP
  • Print the Holidays

    Print the Holidays

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    HP and Michel Gondry Reimagine the Holidays with “The 12 Days of Real Time”.

    The average family spends over 250 hours on screens during the holidays. So we rewrote “The 12 Days of Christmas,” showing how HP can turn “teens-a-texting” and “lads-a-liking” into “boys-a-baking” and “kids-a-crafting.”

    Released: November 2019

    Tags:
    San Francisco, HP
  • Print the Holidays

    Print the Holidays

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    HP also partnered with artists to make over 250 hours of printable activities at hp.com/getreal—like exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.

    Released: November 2019

    Tags:
    San Francisco, HP

Windows of Hope

Client:
HP
  • Windows of Hope

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    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

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    In support of HP’s Windows of Hope, GS&P turned our own windows into an art gallery, filling them with each of the 45 posters from the campaign for everyone on the street to see.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

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    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    4 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    5 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    6 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    7 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

     

    Released: May 2020

    Tags:
    San Francisco, HP
  • Windows of Hope

    8 of 8
    Prev Next

    Millions of people around the world are using windows to share messages of support during the COVID-19 pandemic. So HP united over 35 world-famous artists to create a gallery of printable posters to help fill every single window with hope.

    The #windowsofhope collection includes over 40 original posters created specifically for this unprecedented time, from artists all over the world like Aaron Draplin, Laura Callaghan, Noma Bar, Jessica Hische and Kanae Sato—even a piece from Shepard Fairey, available as an exclusive download.

    All the posters are free to download, so people can print from the safety of their homes. Check out the full gallery at hp.com/WindowsOfHope. And please stay safe.

     

     

    Released: May 2020

    Tags:
    San Francisco, HP