Magic Carpet

Client:
HP
  • Magic Carpet

    Digital tools have never been more important for education, but staring at a screen can often make learning feel isolating, frustrating and hard to absorb.

    And that’s just how Lily felt about her weather homework. But when Dad has the idea to print it, their HP printer bursts into life and they are taken on a magical learning journey.

    To appeal to kids and parents alike, GS&P worked with Oscar nominated directors Smith & Foulkes to create a fantastical, animated adventure.

    Sailing through clouds, climates and landscapes, Lily and Dad explore the weather in a way they never could have before, because printing with HP brings learning to life.

    Released: June 2020

    Tags:
    San Francisco, HP

Madam President

Client:
HP
  • Madam President

    At a time when the future is more uncertain than ever, HP knows that there’s one group of people who have the power to change it for the better. HP’s new film, Madam President, features four young people who share their vision for the future. Many people won’t recognize the stars of the film, and that’s exactly the point. Instead of casting well-known influencers, HP decided to feature real young people who are effecting real change in the world. Set to a remake of the popular song, “You Get What You Give,” the film follows each of the young people through a futuristic time where they reform education, remove microplastics from the ocean, reverse climate change and even become the president of the United States. 

     

    Released: November 2020

    Tags:
    San Francisco, HP

Chain Reaction

Client:
HP
  • Chain Reaction

    Unfortunately, the IT department is often overlooked and regarded as unnecessary overhead, but HP set out to change that with the new film, Chain Reaction. The short film invites viewers to escape their couches, kitchen counters and makeshift home offices and follow one unlikely hero, the IT manager, on a globe-trotting adventure that’s reminiscent of simpler times, when work and travel were one in the same. The heist film follows the chain reaction of events that occur when a new IT manager, Wendy Weber, joins a company and helps the unlikely cast of characters pull off the deal of the decade.

    Released: November 2020

    Tags:
    San Francisco, HP

Get Real

Client:
HP
  • Get Real

    In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?” 

    The launch spot shows how technology affects how we see ourselves and our world.  It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real?  Let’s get it back.”  

     

    Released: October 2019

    Tags:
    San Francisco, HP