Print the Holidays

Client:
HP
  • Print the Holidays

    Print the Holidays

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    HP and Michel Gondry Reimagine the Holidays with “The 12 Days of Real Time”

    The average family spends over 250 hours on screens during the holidays. So we rewrote “The 12 Days of Christmas,” showing how HP can turn “teens-a-texting” and “lads-a-liking” into “boys-a-baking” and “kids-a-crafting.”

    Released: November 2019

    Tags:
    San Francisco, HP
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    Print the Holidays

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    HP also partnered with artists to make over 250 hours of printable activities at hp.com/getreal—like exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.

    Released: November 2019

    Tags:
    San Francisco, HP

Get Real

Client:
HP
  • Get Real

    In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?” 

    The launch spot shows how technology affects how we see ourselves and our world.  It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real?  Let’s get it back.”  

     

    Released: October 2019

    Tags:
    San Francisco, HP