Unfortunately, the IT department is often overlooked and regarded as unnecessary overhead, but HP set out to change that with the new film, Chain Reaction. The short film invites viewers to escape their couches, kitchen counters and makeshift home offices and follow one unlikely hero, the IT manager, on a globe-trotting adventure that’s reminiscent of simpler times, when work and travel were one in the same. The heist film follows the chain reaction of events that occur when a new IT manager, Wendy Weber, joins a company and helps the unlikely cast of characters pull off the deal of the decade.

Released: November 2020

Tags:

San Francisco, HP

Running out of ink can really drain the life out of you. HP Instant Ink is here to change all of that. Check out our latest work for HP, directed by RobMcElleheny.

Released: June 2021

Tags:

San Francisco, HP

Running out of ink can really drain the life out of you. HP Instant Ink is here to change all of that. Check out our latest work for HP, directed by RobMcElleheny.

Released: June 2021

Tags:

San Francisco, HP

Running out of ink can really drain the life out of you. HP Instant Ink is here to change all of that. Check out our latest work for HP, directed by RobMcElleheny.

Released: July 2021

Tags:

San Francisco, HP

In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?” 

The launch spot shows how technology affects how we see ourselves and our world.  It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real?  Let’s get it back.”  

Released: October 2019

Tags:

San Francisco, HP

HP and Michel Gondry Reimagine the Holidays with “The 12 Days of Real Time”.

The average family spends over 250 hours on screens during the holidays. So we rewrote “The 12 Days of Christmas,” showing how HP can turn “teens-a-texting” and “lads-a-liking” into “boys-a-baking” and “kids-a-crafting.”

Released: November 2019

Tags:

San Francisco, HP

HP also partnered with artists to make over 250 hours of printable activities at hp.com/getreal—like exclusive comic books by @adamtots, original coloring pages by @boccaccinimeadows, holiday bingo by @adamjk, Star Wars and Frozen content from Disney and recipes from AllRecipes.com. And yes, even a paper airplane designed by Michel Gondry himself.

Released: November 2019

Tags:

San Francisco, HP