In its latest campaign, HP, the original Silicon Valley technology company, asks a provocative question: “Have our digital lives gone too far?”
The launch spot shows how technology affects how we see ourselves and our world. It includes face filters, body distortion, emoji conversations and “I love you” text messages. The spot ends with a child staring into a computer screen with a title, “Have we lost touch with what’s real? Let’s get it back.”
Released: October 2019
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San Francisco, HP